I believe there are 4 MUST-HAVE elements on your website:
- Opt-in box
- Video
- Irresistible Free Offer (this is tied to your opt-in box)
- “About” page
Let’s focus on your Irresistible Free Offer (IFO).
Your IFO needs to accomplish 2 things:
- CREATE VALUE: Educate and wow (share the WHY and the WHAT of your message)
- SELL: Move your prospect along to the next call to action in your nurturing process
How to WOW your prospects with your IFO:
- What can you provide that would be an eye-opener?
- What would get your new lead to say “wow”?
- What inside perspective do you have that they are hungry for?
- TIP: Give your BEST content away upfront and FREE (seriously)
Ideas for your IFO:
- Videos
- CD/Audio
- Special Report
- Tips Sheet
- Quiz
- Webinar/Teleclass
- Free Initial Consultation
- E-course
- Expert interviews
- Gift certificate/coupon
We use a FREE CD in my business. You can request yours at the top or bottom of this page and see how our process works.
Your IFO will grow your list substantially. You’ve gotta have one if you want to own a company that makes money and allows you to have a lifestyle that fuels you on a deep, deep level. The gold is in your LIST.
ACTION STEP:
This week, I suggest you visit some of your favorite websites (in and out of your industry) and see what kind of IFO they feature. Print these IFO offers and take notes about what you think works about this IFO.
Next week, I’m going to help you decide what your IFO will be. Good times ahead!
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