Boundaries Are Beautiful: How to Silence Bullies

Boundaries Are Beautiful

I had an interesting teachable moment on a free webinar I was leading this week.

In the chat function, we had a critic speak up with some mean-spirited comments about not liking that I used the words “cool” and “um” during my presentation … and not liking that I showed a visual of the printer in my office during the webinar.

This gal couldn’t appreciate anything I was sharing because she was so closed and stuck in her view of how things are supposed to be. According to her my presentation was a complete waste of her time and she wanted to let me know!

I saw the comment and my eyes did a double take (I’m thinking “seriously, would someone write what I think I just read?!”). I felt a blow to my solar plexus area – third chakra! – and it was unsettling. It felt like an attack. No bueno.

After quickly analyzing my options – ignore, wallow in shame, run from the presentation, or step up as a thought leader – I made my move.

I tackled the bully head-on by telling her very firmly she could leave. Her energy was not welcome in the sacred space we were creating. Then we immediately deleted the comment to dissolve the negative energy.

I used to fear things like this happening. Now that it has it feels like a huge rite of passage. I’m not afraid anymore.

I used the example as a teachable moment to the future coaches in attendance about ensuring an energetic match between client and coach. Boundaries are crucial. So is self-respect.

I have a zero-tolerance policy against cyber-bullying or disrespect. It’s so unnecessary and a complete waste of energy.

I shared this post originally on Facebook and was blown away by the responses!

Here’s a few screen captures of the two shares (one on my FB page + one on my FB profile!) with just SOME of the comments I received.

Thought it would be helpful for you to see the kind of conversation that occurs when we expose the “underbelly” of doing this work in the world.

Don’t be afraid because your people have your back!


I’m not sure what’s been happening in the planets, but I’ve been feeling some interesting energy in the air when it comes to aggressive communication.

You really have to protect yourself so you don’t take on that negative energy. It’s not easy, but it’s CRUCIAL.

Recently we had to release a student from one of our courses for violating the terms of our private student forum.

I’ve never had to do that before. But it had to be done. Although it was hard and this student threatened to leave nasty reviews about me if we didn’t let her back into the course, I knew we made the right decision instantly.

There was an immediate shift in the energy of the group. A major synchronicity was experienced by a few students that was simply beautiful to witness. A recalibration occurred. Everyone felt safer once the person who was NOT a fit for the course was removed.


As I tell my clients and students, you MUST have boundaries, policies and procedures in your business. MUST, MUST, MUST.

This will be a HUGE FOCUS of our upcoming Get Gutsy Coach Training School.

jenny-fenig-coach-training-headerNEWfor IFS

As a coach ESPECIALLY, you must a LEADER around this idea of BOUNDARIES, respect and tough love.

It’s a fact that weird stuff will come up to be dealt with. This isn’t easy. But you know what makes it easier?

Having clear-cut policies!!!

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Create them. Stick to them. Live by them.

Boundaries are beautiful.

Here’s a snippet of our policies from our private connection forum. This is sacred space for our students to learn, share and grow. This space has been consciously cultivated throughout my business journey. I guard it with MY LIFE.

• Treat everyone kindly + respectfully
• Give more than you take – help others brainstorm to grow your biz muscles
• Stay focused on the work


We live by The Golden Rule: treat others the way you want to be treated. We have a zero-tolerance policy for negativity, gossip or toxic energy. Remain respectful of other users, moderators, and administrators at all times. All posts should be professional and courteous. You have the right to disagree with your fellow forum members and explain your perspective. However, any posts or communications that attack, degrade, insult, or otherwise belittle another poster or the quality of this community are not welcome in the forum.


While I don’t believe in dwelling on negativity (I’ve got better things to do and people to help!), it is important to shine a light on the cyber-bullying that is happening way TOO much to adults – let alone children!

Roar!! The mama bear in me comes out in full force when I see meanies throwing their garbage at people.

We’re all responsible for our own stuff. Deal with it! Don’t throw your insecurities or jealousy on anyone. There are plenty of healers and therapists out there READY to help those who are open to get healthy.

The thing that really pisses me off is that the fear of getting attacked holds many women back from sharing their message and doing their work in the world!

I knew this in my heart and it was validated on my Facebook post by one of my tribe members.

I just LOVE how the amazing women in my community rallied around her and told her NOT to be afraid.

Check out this thread!

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Want to know what’s really cool when peeps criticize you?

You know instantly that they are NOT your ideal clients.



Check out how I responded to this gal Yvonne who was awesome enough to tell me what turned her off about me: MY VOICE.


You know how hard I’ve worked to find my voice and get the courage to use it?

Damn hard!

So do you think I’m going to let the Yvonnes of the world shut me up?


(And PS, “Valley Girl” was one of my FAVE movies from the 80s. Like, totally, far out! Thanks for the compliment Yvonne!)

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Don’t let the meanies of the world keep you down.

They are just sad people. And they want you to be sad with them.

No thanks.

You’ve got a calling to fulfill.

A life to live.

People to help.

Adventures to be had.

Love to give.

Stay on your path and put your blinders on to anyone who can’t support you. Critics are just NOISE.

Let’s all embody Joan of Arc and say this following …

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You’ve got this.


The Making of a Coach [Part 4] – Pregnancy, Solid Systems, Consistent Marketing + Writing My Book

The Making of a Coach [Part 4]

** This is a continuation of a multi-part series on how I’ve built my coaching business. If you missed part 3, check it out here. If you missed part 2, check it out here. If you missed part 1, check it out here. **

2013 – my 6th year in business as a coach – was a massive uprising of sorts. I blew things up, built things and got pregnant!

Here’s a snapshot of my celebrations and lessons learned. May these help YOU get clear on what’s possible for YOU in your business, especially if you’re ready to rock it as a COACH.

13 Celebrations from 2013

1. Made space for baby #3

Jenny - blue (preg#3)Out of everything that happened in 2013, this is what I’m most proud of. Being the mom of two young boys was FULL already. Add onto that being a wife and running a business from home and whoa!

But this new baby soul spoke to me in my quiet moments and told me she was ready to join our family. And instead of ignoring the voice and being too busy or scared, we made space and said yes.

You should know that I never was that gal who always wanted to be a mom or was a babysitter as a teenager or daydreamed with my husband about the children we would one day have.  No, this all happened organically as I evolved into the woman I am today.

Being the daughter of divorced parents who don’t speak to each other … and having lost a sister to cancer as a young girl, I was scarred to the core and afraid I wouldn’t know what to do as a mom since I felt I didn’t have a lot of my emotional needs met as a child.

Honestly, there are days I know what I’m doing and many days I feel like a wreck, but as I reflect back on 2013 in particular, my family is what I’m most proud of creating.

And I’m proud to have made space for a new baby in my business so it could keep growing when I took time off after giving birth. (I hadn’t done this with my first two babies, but I learned.)

2. Grew the business

After first crossing the 6-figure mark in 2012, I learned that we can do that every year because I know where to focus my energy for maximum impact at this stage in my business cycle.

In terms of numbers, we experienced 30% growth in revenue in 2013. I wanted this to be higher because that’s how I’m wired, but I got over it once I realized everything else I had on my plate this year.

I hired a bookkeeping company mid-year that specializes in online businesses to help me get a handle on the numbers because I couldn’t do it myself anymore. Huge decision. Should have done it sooner.

I’m proud that we doubled our list size and let go of the peeps who weren’t in alignment with our message. I used to get totally sad when people unsubscribed from my list. Now I celebrate because they are making space for women who are ready for my teachings and who want to be part of this tribe. We have more systems in place for tracking growth (I never did this before!).

And I did all of this by chunking my time and working about 20 – 25 hours a week. I take Fridays off with my kids. This is often my most “challenging” day of the week, but I protect that time at all costs because my kids are only little once.

3. Wrote my 1st book

I flew out to Los Angeles for a book blastoff VIP day with my writing coach. Here, the book was conceptualized and the path was charted.

I flew out to Los Angeles for a book blastoff VIP day with my writing coach. Here, the book was conceptualized and the path was charted.

This was a big doozy for me. I had this on my goal list for a LONG time. Finally, in 2013, I said “I’m freaking doing it.” So I hired writing coach Rachel Resnick of Writers on Fire and paid her $17,000 to help me birth my book in 3 months. I had never invested that kind of money in such a short time period. You better believe I hustled my ass off to make good on that money.

This was one of the most intense 3 months of my life. Lots of deep digging into my past to tell my honest story of what I’ve learned on my journey and how these learnings apply to YOU living a gutsy, dreamy, rich, kick-ass life using your natural gifts and talents.

Mind you, I started this process at the EXACT same time we broke ground on our home renovation and addition. Crazy? Yes. Were there times I wanted to give up? YES.

4. Got and gave regular support in my soul sisters mastermind group

I’m in a mastermind group of 6- and 7-figure female business owners from around the world and we have this awesome thriving forum on Facebook where we share just about everything related to being a woman, entrepreneur, mom, wife, human, you name it.

I seriously do not know what I’d do without these gals. We champion each other, are full-out honest about whatever comes up and just totally get what each one of us is about.

Getting together in PERSON with these gals is a dream of mine that I look forward to making real someday. For now, our online universe rocks.

If you don’t yet have a mastermind group, get one! I created a beautiful one this year called the Business Adventure School. I LOVE all the women in it. Total rockstars who lay it all out on the line in the name of building their business to change the world. I’m honored to be their guide!

5. Streamlined systems + strengthened team

After almost having a breakdown a few years ago, I am a systems maniac in my business now. We use as a project management tool and use it religiously to stay on track. When problems arise (and they will), instead of blaming people, I look for the glitch in the system and then fix it. I’m building a business, not a job. Most newbie entrepreneurs suck at this. Don’t be an amateur. Get good at this.

We also tightened up the team this year. I let some peeps go who got us to a certain point but couldn’t get us any further … and brought on a few new team members to get us to that next level.

I also have a bookkeeping team who gives me regular profitability reports, as well as a brand studio who creates my brand identity and knows my voice and personality SO well (the head of the studio also a client in my mastermind!).

Who do you need on your team to get you to that next level? Free yourself up so you can focus on your brilliance. Don’t try to do everything yourself.

6. Traveled to important events

I was a traveling banshee this year. After having my second son Luke in 2011 and feeling pretty attached to being close to home in 2012 as we were still nursing, it felt GREAT to get my wings back and fly around the country mining for “gold” as I like to call it.

Me and my mentor Ali Brown.

Me and my mentor Ali Brown.

I attended mastermind meetings in Connecticut and California as part of my work with my mentors Fabienne Fredrickson and Ali Brown.


Hanging with my Infusionsoft coach Georgetta at InfusionCon.

I went to InfusionCon, hosted by my CRM software company Infusionsoft. That one blew my mind. Never had been around so many men at an entrepreneurs conference – LOL! It was refreshing to see the way this gender operates. They seemed to have no problem with growing their business to epic levels. Men just go for it and figure things out as they go without overcomplicating things. Nice.

One of the coolest events I attended was the Women + Power Retreat at Omega Institute in Rhinebeck, New York. Brene Brown was a speaker, among other inspiring women. My pal Christine Gallagher and I went together. It was special to grow that friendship with her. She was also a guest speaker at the Retreat for Goddesses and nailed her talk!

Me and Christine Gallagher at the Women + Power Retreat at Omega Institute. Fun girlie slumber party weekend.

Me and Christine Gallagher at the Women + Power Retreat at Omega Institute. Fun girlie slumber party weekend.

Near the end of the year, I attended a Dress for Success Gala in Arizona. My mentor Ali Brown was an honorary chair for the event and it was awesome to see her in action. Hearing the stories of women impacted by this organization filled my heart in many ways. The trip to Scottsdale also allowed me to do some maternity clothes shopping at my fave spot – a Pea in the Pod!

Going to events is a crucial component to growing your coaching biz at certain stages of your biz. Look at your calendar now and start circling dates of the events you want to attend. Make it happen!

7. Hosted my 1st telesummit - the Business Adventure Summit

BAS-speaker-montageI had been wanting to host a telesummit ever since telesummits came on the scene.  My former corporate job as a conference producer made this a PERFECT project for me … I just had to carve out the time.

This year, I made it happen with the Business Adventure Summit, featuring 14 women biz owners I find particularly empowering and inspiring.

Not only did we receive rave feedback on the Summit, but it was a huge list builder for us and many of these new peeps to my tribe became private clients in the Business Adventure School I also launched this year. Triple win!

Note to telesummit virgins who want to host one: Pulling a telesummit off is a HUGE undertaking. You need a team to really do this right. But it’s totally possible and it’s so worth it … as long as you know WHAT the intent of your telesummit is (money maker, list builder, platform booster, etc.). Be clear from the get go and get gutsy when inviting some awesome “big draw” speakers to take your virtual stage. Make sure they promote for you, too!

This is crucial.

8. Created new, mostly “evergreen” offerings

allThis was a crazy creation year. I was fully in my flow and having a ball bringing my magic out into the world.

Here’s a list of what I created (with help from my team and angels, of course!):

  • Wrote my book (see celebration #3)
  • Business Adventure Summit (see celebration #7)
  • Make Money Love You 7-Day Cleanse (for now, this is only being offered as a bonus for customers buying certain programs, but let me tell you it’s amazing!)
  • A LOT of free preview calls, webinars, and livestreams (I probably averaged about 1 a month)

The coolest part is that much of this content is EVERGREEN meaning it can be sold and offered over and over again as part of the business. We’ve set up the back-end systems to make it all work automatically for our customers and clients so they have a fabulous experience. It took me 6 years to nail this concept.

9. Completed new home renovation + addition (and am still married after it’s all over!)

Workstation in our new library.

Workstation in our new library.

This was probably the toughest of all of my celebrations. The sheer timeline and money outlay attached to this was brutal. Totally shifted me out of my comfort zone … not to mention my house was a fucking wreck during the construction and we LIVED here during the whole process.

Crazy, right?

But good. And Steven and I got through it together!

Our kids LOVED watching the construction take place and learned so much. Just today Sean and I were at the library and he was building with blocks and he asked another mother who was helping if that was the foundation she laid down. He then proceeded to tell her why he knows about foundations and how he put his hands in our wet concrete when the cement truck poured it. I smiled like a proud mama!

And now, our house is an absolute sanctuary. I have an office that I can’t get enough of (I call it the Sunshine Studio).

My new studio space brings me so much JOY and is SO supportive of the growth of my business.

My new studio space brings me so much JOY and is SO supportive of the growth of my business.

My old office was in a spare bedroom that never felt quite right for what I was creating. I knew I had to change that. So we did. Now that spare bedroom has been opened up to be used for my baby’s room. Sweet!

My hubby Steven has an office in our new library that our kids also use for projects. We have a beautiful gas fireplace in there as well that warms me up on every level.

We added a front patio which opened up our land and my kids love going outside to play now through a door in our kitchen that didn’t exist before. We organized all the kids toys and sports equipment in the garage and it’s awesome. Our kitchen is very Zen and SO conductive to family living and entertaining.

This house is one that my family will grow into and make so many memories. I’m forever grateful we took this on and appreciate everyone on our team who made it possible. It takes a village.

10. Practiced yoga, sacred self-care + oodles of self-love

This is a non-negotiable in my world. The more I take exquisite care of myself, the more my business and soul grows. Try it! You’ll see.

I’ve been practicing yoga consistently for 12 years. It’s my rock. Make sure you have a rock to get you through the ups and downs of life.

Every morning look at yourself in the mirror and say I LOVE YOU. Then treat yourself with the utmost love and respect.

Om and namaste.

11. Read A LOT of books

I probably read more books in 2013 than I ever had in previous years (not including textbooks I read in college).

A big focus of my reading was on money and wealth consciousness. I read “The Law of Divine Compensation” by Marianne Williamson, “The Science of Getting Rich” by Wallace Wattles, “Get Rich, Lucky Bitch” by Denise Duffield-Thomas, “The Energy of Money” by Maria Nemeth and “The Millionaire Next Door” by Thomas Stanley and William Danko.

I also read “Daring Greatly” by Brene Brown, “May Cause Miracles” by Gabrielle Bernstien, “Embrace Your Magnificence” by Fabienne Fredrickson, “The Golden Motorcycle Gang” by Jack Canfield and William Gladstone, “Love is the Killer App” by Tim Sanders and “The Desire Map” by Danielle Laporte.

12. Went on a bunch of family adventures

Hanging with horses in Montreal.

Hanging with horses in Montreal.

Travel and adventure is a family value and we made it happen in 2013. My husband Steven travels for his job quite a bit so the boys and I often go along and shack up in hotel rooms around the country.

A highlight for us this year was Montreal and Mohonk Mountain House in the Catskills (this is the spot I hosted the Retreat for Goddesses – see #13 below). Both of these trips were pure pleasure and we had a ball.


13. Hosted my 3rd annual and last ever Retreat for Goddesses

I'll never forget the magic we created at the Retreat for Goddesses.

I’ll never forget the magic we created at the Retreat for Goddesses.

This offering was something I brought to the world in 2011 and I’ll be forever grateful for the journey it took me on. The women who stepped up and joined forces with me and the other gutsy gals will forever stay etched in my heart.

I just knew that after 3 years, it was time to left this retreat go to make room for what was next on my biz and spiritual path. I’m proud of how this event evolved from its organic roots into a luxurious retreat for women who believe they deserve the very best in business and life. (We hosted the 2013 event at the #1 resort spa in America.)

I also launched my mastermind the Business Adventure School at the retreat and a number of amazing gals stepped forward into the offering.

Creating high-level, high-touch group coaching programs has been a secret to my business success. You’ll never make it as a coach if you ONLY rely on 1:1 coaching. The numbers just don’t add up and you’ll burn out and only touch a fraction of people with your message and mission.

13 Lessons Learned in 2013

  1. Not all clients are a match. Be courageous and only take on ideal coaching clients (you must first know who your ideal clients are!). This is hard at first. It gets easier after you take on a client that’s not an ideal match. Always remember you are responsible TO your clients, not FOR them.
  2. Some offerings run their course. It’s okay. Be willing to let them go to make room for your evolution.
  3. Don’t throw your money away. Be vigilant about what your expenses are and cut anything that you don’t use. Understand the difference between investments and expenses and understand that investments take time to mature.
  4. Email can be a beast. Don’t chain yourself to this tool. Set limits and only check at specific times. You don’t have to reply to everything. Set up automatic filters. If you’re a biz owner, set up a support mailbox where your general inquiries go.
  5. Do it the way YOU want to do it. You’ll hear every piece of advice out there for what you’re doing. Most will contradict each other. Tips and advice from peeps who have your best interests at heart are gold … but at the end of the day, listen to your heart. Do what’s right for YOU and your path. No one is wiser than you.
  6. Consistent marketing works. In 2013, we published 50 ezines (just about every week, skipping a few weeks for vacation!) and 100+ blog posts. This is MUCH more content than we’ve ever published before. Our biz grew as a result. If you do nothing else in your marketing, BE CONSISTENT and do what you say you’re going to do. And if you’re publishing an ezine, newsletter or blog, once a month isn’t going to cut it. Put on your big girl panties, create a schedule and STICK TO IT.
  7. Family is the most important thing there is. It’s true. And great friends count as family, too. Don’t take your family or friends for granted. Let them know you care. Cards in the mail work really well because they are so rare! So do cute notes and surprises at home. Little things go a long way.
  8. Sacred self-care is crucial. Seriously, this has to be a priority for you. I tell my clients their top 3 priorities in terms of how they spend their time are current clients, money-generating activities and sacred self-care. Don’t neglect yourself. For me, it’s yoga, massage, facials, pedicures, solo dates, reading and deep breathing. What are your self-care faves? These are not luxuries. They are necessities.
  9. Giving is better than receiving. Way, way better. What organization or person can you make an impact with today? For me, I love giving to young people. In 2013, we gave college money to high school students in my hometown in Florida. This was the 4th year we gave the Julie Amon Dolphins of Strength Scholarship in my late sister’s honor. Feels great! I also gave to the Unstoppable Foundation and Dress for Success. Give money, give time, give love, give whatever you can. Just give.
  10. Entrepreneurship and coaching is the most intense personal growth path you can walk (in addition to parenthood). This is simply the truth. All your shit will come out to be dealt with. It’s okay. You can handle it. The upsides far outweigh the downsides. Just make sure you have a sacred support system you can share the journey with. This is not a road you want to walk alone.
  11. You will have critics. The more you shine your light, the more you’ll attract some people (a very small percentage) who won’t like what you’re doing and will tell you they don’t like what you’re about. Have buffers and boundaries in place and don’t let these energy vampires get the best of you. Focus on your fans, not your critics.
  12. Policies, procedures and agreements will save your butt. You must have these in place and HONOR them when it comes to cancellations, refund requests, payments, scheduling time with you … and more. Don’t leave this to chance. Be a CEO and a leader. Always remember you’re running a business. Have high-level clients sign agreements so you both are on the same page about the terms. Don’t leave this to chance and a handshake. You’ll thank me for this later!
  13. If you don’t believe in what you’re doing, who will? It starts with you. Have a regular practice to boost yourself up everyday and stick to it. Your mindset is crucial to doing this work in the world. Be strong! You can do this.

soulWhat would 2014 bring with a new baby, new mastermind program and a book to finish and publish?

And that is where we will pick up with the next post in our series on “The Making of a Coach” …



If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

then you’ll want to check out Get Gutsy Coach Training School.

  • Step into your highest calling as you share your coaching gifts with clients you adore
  • Work with clients while you’re still in training
  • Learn how to earn a great living from an award-winning entrepreneur
  • 100% online learning immersion. Train to become a coach from anywhere in the world

Click here for details + to apply.

Are Your Friends and Family Sabotaging Your Success?

Are Your Friends and Family Sabotaging Your Success_

Hey there beautiful soul!

So, I have a pretty deep question for you …

Are your friends + family sabotaging your success?

You are the average of the 5 people you spend the most time with.

So, this is a very important question to ponder. Check out my video so I can give you some tips to answer this for yourself and protect yourself from energy vampires!

Video Transcript – Are Your Friends + Family Sabotaging Your Success?

Hey, today I want to talk to you about a very, very important concept and it’s this: Are your family and friends sabotaging your success? Think about it.

I know it’s a loaded question. I know it brings up emotions and shit from your childhood and everything in between.

Here’s what I’ve learned …

In order for you to truly grow and take your mission and your business and your life and your relationships and everything that is your life …

In order for you to truly evolve and transform and take your body of work to the next level, you have got to be really, really mindful of who you spend your time with, of who you share your dreams with, of who you ask for advice and insight from.

You are the average of the five people you spend the most time with. It’s true.

Think right now who those five people are and be very, very honest with yourself if those five people are holding you back or are they championing you forward.

Can they get super excited for your success and your growth and your evolution or are they afraid that you will grow and leave them and not need them the way that you might need them now?

Are they afraid of the relationship changing form? If so, they are sabotaging your success.

This is such an important topic because I’ve heard from many women in my community that they want to grow, but yet their partner or their friend or their child or their parent or their coworker, their boss or whatever – is somehow holding them back.

What often happens is that you feel guilty for wanting the thing that you want or for wanting to attend the event, wanting to sign up for the course, wanting to launch your business or launch this program or host your first workshop or fill in the blank.

So you go in this perpetual cycle, this broken circle, of continuing to fall in the same hole and allow this person to hold you back.

You keep going to them for advice that they can never give you.

You keep waiting for permission that will never be granted when you’ve got to realize that the permission comes from within and you must be willing to shift your inner circle throughout your business journey.

I’ve done this a number of times on my path, not only related to business but also related to my personal life.

Our friends shift over time.

Our business colleagues shift over time and it’s okay.

We can celebrate every relationship in our life, even those that come to an end. That’s the natural cycle of things. It’s very rare that you will have relationships that will last until the end of time.

I have a handful of these in my life. I’m very, very grateful for them. Sometimes relationships ebb and flow. They change form. They change shape.

My message for you today is to write down those five people who you’re spending the most time with, who have the most influence on you.

Do you need to make some tweaks?

Do you need to make some shifts in bringing some new fresh blood into your life, in minimizing the influence of certain relationships on your life, of releasing some relationships from your life?

This is key to you rising up on your business path, cashing in on your calling, sharing your magnificent gift with the world and shining your light.

Are your friends and family sabotaging your success? Be honest. This is not easy, but it is crucial. I’m here for you. I’m so proud of you and I will connect with you again soon.



I’d Love to Help you Make it as a Coach

Greetings from Arizona! Hope you’re having a fab week.

I made the trip from snowy Massachusetts to the hot desert to meet with my leadership mentor Ali Brown and a crew of amazing business minds who always inspire me to reach higher.


I also came to fine-tune my newest contribution to the world – my Coach Training School. Nothing like being around passionate thinkers to get my questions answered.

After being in business for 7 years and being able to assess quickly where I can make the biggest impact, I know more than ever that training the next generation of coaches and change-agents to make a difference AND a great living is my next move.

This creation has been brewing in me for 2 years … I simply haven’t had the space for it until now.

My decision has been validated after having a conversation by a fellow gal at the meeting who graduated from the exact same coach training program as me who noticed a similar trend in the market: peeps going through rigorous training with coach training schools (who are solely focused on churning out certified coaches) but falling flat when it came to building a sustainable business as a coach.

What’s the point of being great at something that you want to create a business around if you don’t know how to make a living with it?

It’s a HUGE epidemic, and I’m doing something about it.

I’m looking for a gutsy crew of women who are ready to step into the next generation of COACHES who are changing the world with their GIFTS. These gals will be working with me closely in a way I’ve never offered before.

Are you interested in joining forces?

Coaching is one of the fastest growing careers in the last two decades. And it’s the field I chose to dive into once I made the leap out of Corporate America in 2007.

I’m excited to teach you what I’ve learned through the school of hard knocks and power moves so that YOU can embrace a new profitable career as coach on YOUR TERMS.

Stay with me. We’re going places.


P.S. If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE A COACH or make a great living as a coach, then join me on my free training series. It kicks off this Thursday, March 19!

Are you registered yet?

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The Making of a Coach [Part 3] – Leaving NYC + Blowing up a Broken Business Model

The Making of a Coach [Part 3]

** This is a continuation of a multi-part series on how I’ve built my coaching business. If you missed part 2, check it out here. If you missed part 1, check it out here. **

Our couples retreat at Kripalu for our 5 year wedding anniversary in 2010 gave us the idea to leave New York City.


Within days of the retreat ending, we had made our decision to move.

Three months later we bid farewell to our castle in the sky on the Hudson River.

Great Barrington, Massachusetts became our new home in the cultured country in the Berkshires.

We knew about 5 people total in our new community, but it felt totally right and adventurous.

People often ask me how Steven and I BOTH left NYC for the country. (Many couples who make a move tend to have one person who still commutes into the city.)

How did we make the work thing work?

You know how? We were both self-employed.

For him, he was and still is a sports television producer. He didn’t need to be in NYC for his financial livelihood. He simply needed to be willing to travel to football and basketball games in the Northeast.

For me, I was growing my business as a COACH to women.

My business was still in its infancy in 2010, having completed my coach training certification program in late 2008.

I was in the midst of a year-long mastermind, training and coaching program led by entrepreneur superstar Ali Brown. And my mind was EXPLODING with possibilities of how to grow my mission and do it on my terms.


And I had clients … plenty of them. Almost more than I wanted with my 1-year-old son and another baby on the way.

I had no desire to work with clients every waking hour of the day or have a telephone attached to my ear.

Sure, I loved working from home in my PJs if I wanted to, but I craved freedom and space in my schedule, and I was realizing that the business model I was taught in my coach training program simply wouldn’t work for me.

I had to shake things up to save my business so I could touch the lives I’m here to touch.

First up was offering up VIP Days to women who wanted to spend the day with me strategizing about their career, business and life goals.

I hosted these at my home and LOVED the terrain we’d cover in these deep-dive sessions. We made so much progress in one day – it made me see the power of focused connection with clients who were heavily invested in their growth.

I also got the idea when I moved from NYC to the Berkshires to host a women’s retreat in the country for my clients and tribe. A getaway of sorts.

In a flash of insight, I called it:

The Retreat for Goddesses.

I birthed the website within weeks of birthing my second son Luke.

A few months later, I hosted that retreat with 16 women from around the country while I pumped my boobs on breaks (nursing mama’s gotta do what she’s gotta do!).

It was one of the most magical and mystical experiences of my career.

Retreat2011 - #1

From there, I launched a 9-month coaching program and started the journey of building various income streams with consistent cash flow into my business.

I found my clients had much stronger results when they had training curriculum and cohorts along on the journey, in addition to my coaching.

This was a huge light-bulb moment for me and one that I’ll forever be grateful to my private coach at the time Angelique Rewers for DRILLING in my head.

I was on the way to massive growth, but was crushed at the end of 2011 when I realized that my revenues were the lowest they had ever been in the history of me being out on my own – $30,000 – and my profits were almost non-existent.

I vowed to turn things around in 2012 and take the business past the 6-figure mark.

So, I hustled like a wild woman and went on a creation spree!

I hosted a series of live workshops called “Goddesses, Guts and Glory” (often I’d host these at yoga studios) and launched my 8-week group coaching program called the Live Your Dream Challenge.

Vision boarding is a huge tool in my life and I love teaching gals how to use this tool. After having led SO many vision boarding workshops in person, I decided to create a video workshop that we could sell online!


I hosted more VIP Days for clients and continued serving my clients in my mastermind program called the Gutsy Goddess Society.

Free teleclasses were my thing! I used them to spread the word about my offerings, grow my list and enroll prospects into my courses and events!

Experimentation was the name of the game!

I sponsored a webinar with Ladies Who Launch.

I campaigned to win a global entrepreneur contest and won 2nd place (and a new Apple computer!).

I traveled to business meetings and joined a high-level mastermind led by Fabienne Fredrickson.

I grew my team by hiring an Online Business Manager to work alongside my Virtual Assistant. I invested in Infusionsoft as my CRM platform (and spent the next few months freaking out about that decision, but am so glad I took the plunge!).


And I did it all while working about 20 – 25 hours a week and spending lots of sweet time with Steven and 2 sons Sean and Luke.

My yoga practice continued serving me in huge ways during this growth period.

And of course I hosted the 2nd annual Retreat for Goddesses, this time doubling our numbers with 30+ women attending. The retreat was held at a Tibetan Buddhism-based retreat center called Menla Mountain that was so, so sacred.

mandala (hi-res)

We went deep. Tears were shed. Leaps were made. Connections solidified.

In addition to my talks on my areas of expertise, the gals heard from a tarot card reader and intuitive; as well as a shaman and yoga teacher.

I even had a firewalking guide come and lead some of the women through a firewalking ceremony. I’ll never forget this!

hot coals

I always want to bring my unique brand of medicine and my “voice” into all I do. That has been a key to my growth and to withstanding the test of time online when a lot of coaches come and go.

Knowing HOW to coach has also been crucial in growing a business that lasts.

I would NEVER have been able to create all of these different offerings – workshops, retreats, private coaching packages, masterminds, VIP Days, teleclasses – if I didn’t have the necessary SKILLS and TOOLS of a master coach.

Coaching is an art and a science – one that can be learned, but not faked.

And I did what I set out to do: 2012 was the year my business broke 6 figures in revenue. I was thrilled!

But with each new year brings a fresh slate and a chance to start over.

Could I repeat my success as a coach, mom, wife and business owner in 2013 without burning out like I had so often done in the past?

And that is where we will pick up with the next post in our series on “The Making of a Coach” …


If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

… then you’ll want to keep your eyes open for what I’ve got brewing.

I’m looking for a gutsy crew of women who are ready to step into the next generation of COACHES who are changing the world with their GIFTS.

Enter your information below if you want to get on our early notification list when my COACH TRAINING IMMERSION is open for enrollment.