I’m Finally Doing This! (A Peek Inside My Business)

Hi there!

So, I’m finally doing this. What am I doing? Getting the FOUNDATION of my business strengthened (I’m also doing this in my personal life – it’s fascinating how all the elements connect.)

In the business, this translates into cleaning up our lists and campaigns and overall database (there was some majorly outdated stuff in there – digital clutter).

I’ll be honest with you – this stuff doesn’t come naturally to me. I’m a CREATOR / VISIONARY. I’d rather the “less creative” business elements take care of themselves. But that simply doesn’t happen without a plan and a team.

Selling is Serving

Enter: a new team and a new plan

Earlier this year a new Virtual Assistant joined my team, and along with her I got access to an Infusionsoft Certified Consultant (essentially an expert in the customer relationship management tool we use in our business) to help us with the backend elements of the business.

We’ve been diving deep together! Tightening up operations. Making moves I’ve wanted to make for YEARS (but haven’t gotten around to).

And something I’m really excited about is our new WELCOME TO THE COMMUNITY EMAIL.

This is part of what’s called a NURTURE SEQUENCE. New subscribers to my email list will receive this email when they opt-in for something. I want to NURTURE the relationship with my people so you stick around and learn from me. This work means so much to me. You mean so much to me.

I want to share the email with you today for 2 reasons.

  1. To help us connect more deeply
  2. To give you an idea of what YOU can do in your business

Before I share it with you, heads-up that I’m opening up tickets for a SOUL OF SERVICE online event on September 14 I’m hosting featuring the one-and-only Danielle LaPorte. Yes, I said DANIELLE LAPORTE. You’ll want to come. And I’m going to make it really easy for you to say YES.

Danielle LaPorte

So keep your eyes peeled because early-bird tickets go on sale THIS week. We are diving into critical topics like:

  • Conscious Optimism: we’re all asking, “What can I do in my own way to help a hurting world?”
  • Using your voice, your money, your Soul to bring on the light

We are living in very CHARGED times. We are seeing so much injustice and inequality and bullshit (like what happened in Charlottesville over the weekend). And what are we to do?

OUR WORK.

OUR SACRED WORK.

Speak up more. Listen more. Love deeply. Look inward. Know that what’s happening is leading us to where we need to go (this is painful, yet necessary).

You’ll be hearing me talking about this more than ever … and certainly the event with Danielle LaPorte will bring this to an entirely new level.

Okay … back to my brand-new NURTURE email. Enjoy + thanks for being here.

I believe in what you’re doing. I believe in who you are.

Subject: welcome to the community

It’s Jenny here, sending you this note to welcome you to our community.

I’ve been cultivating this tribe since 2009. I’ll never forget sending my first email newsletter to my 100-person list in July of 2009. I was so excited – and a tad scared to push that “send” button too.

Since then, our community has grown to more than 10,000 gutsy leaders of wisdom. These women (and a few good men!) are the most amazing souls in the universe.

And although our tribe numbers in the thousands, every person here matters. So thanks from the bottom of my heart for being here.

I want you to know my business is not about volume. It’s about depth and clarity of mission.

If you are a spirit-led coach, creative, consultant or healer, this is the sacred spot for you.

At our core, we are a community of spiritual teachers and messengers changing the world through our mission-driven businesses. Our businesses are powered by a potent combination of our personalities, our faith, and the magic of technology which connects us to our people all over the planet.

There truly is no limit to how far you can go and who you can help no matter if you’re doing business at your kitchen table or your swanky office.

Take me for example …

I started my coaching business in my spare bedroom of my New York City high-rise apartment in 2008. Once my beautiful son Sean was born the next year, my office became my baby’s room. I had to move my startup operation to the master bedroom I shared with my husband Steven. So I bought an armoire desk and stuck it in the corner of the bedroom (where it barely fit!). I’d do my coaching calls and writing from this desk and then close it up when I was done for the day. It wasn’t an ideal setup, but it worked.

As I was growing deeper roots into motherhood, entrepreneurship and coaching, I knew my growth would be stifled in this space … so we made the decision to move out of the city.

As soon as we made the decision, I got pregnant with my son Luke. I was thrilled! I wanted to have my first 2 children close in age (they are 27 months apart) – mission accomplished.

After 11 years living in NYC — I started my corporate career there before realizing my gifts are better suited to all I’m doing and being now — Steven, Sean, baby in my belly, and I moved to the beautiful Berkshires of Massachusetts.

This gem of a spot was where Steven and I got married in 2005 and the spot we had been coming for years since my in-laws owned a vacation home there.

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Every time I was in the Berkshires, my soul felt like it was home. It’s not the city. It’s not the suburbs. I call it the “cultured country.” I adore it.

I’m a Southern girl at my roots – raised in Florida and Georgia – but the Northeast has done wonders for me and has given me wings.

As I hunkered down in my new home, I started seeing visions of bringing women to the area for transformational retreats to complement the private and group coaching work I was doing with clients. I couldn’t get this vision out of my head, which is when I know it’s meant to be brought to life.

I’ve now led more than 10 retreats in powerful spots in Massachusetts, New York, Florida, Costa Rica, and Mexico … with more on the way.

Selling is Serving

I’ve launched and led programs, courses, and masterminds. I’ve written a book called Get Gutsy that took me 4 years from idea to finished product. And I publish a weekly podcast of the same name where we feature conversations with gutsy leaders of wisdom (mostly coaches and spirit-led entrepreneurs).

What I want you to know: I’ve been able to do this while being a wife and mother to my 3 children – yes, I had another child a few years ago. I got my girl! Her name is Kate and she is such a little powerhouse. She loves all things sparkly.

falls family

We don’t have family the area so Steven and I work together to nurture our family while I grow this business that means so much to me … and Steven does his work as a sports television producer. We “tag team” often and are also super grateful to our kids’ babysitter who helps us out a few days a week.

My latest role? Homeschooling mama! Yes, I’m so grateful to have designed the business intentionally so that when it became clear that homeschooling our sons was the best approach for them right now, we could do it. And we could send our daughter Kate to a fantastic school with a magical early childhood program that’s ideal for her.

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Why do I share this with you? I want you to see that I’m a regular person just like you. I have decisions to make, children to raise, a partner to love, bills to pay, clients to help, a body to care for, and a soul to nourish.

I’ve also been consistent and disciplined in growing my business since 2008. This isn’t a hobby. This is a calling.

My journey from Square 1 to a multiple-six-figure business has been filled with twists, turns and many late nights.

I’ve launched more programs than I can count and have the battle scars to prove it – ha! I’ve learned what works, what doesn’t … and what’s truly worth my time.

While my journey is different than yours, one of my superpowers is guiding you – through a mix of spirit and strategy – to go inward to find your own answers to what’s worth your time. Because time is the greatest gift in the world – even greater than money. Time is linked to choice and freedom.

Ask any person who is dying (yes, we’re going there) … most would tell you they wish they had more time for the things that truly matter.

I learned this lesson from my 12-year-old sister Julie when she died of brain cancer when I was 16. Living free is the greatest gift.

How can you live free? By cashing in on your calling.

You have a call that has been placed on your soul, a grand assignment, a mission to fulfill. When you connect your calling to a hungry tribe eager to learn from you and be helped by you … wow. You’ve hit the bullseye. That’s where I come in.

Each week, I publish my podcast Get Gutsy. We feature guests – coaches, creatives + spirit-led entrepreneurs – with powerful stories + tips to help you move your mission forward. 

If you don’t yet subscribe, now’s the time! You can find the show on Apple Music, Stitcher or Google Play. You can also find all of our episodes here.

(Our most popular episode is called India, Sobriety and Turning 40. You can find it here.)

I send emails to my list every week. In these emails I might talk about our latest episode and other powerful offerings you may dig. I share blog posts and my thoughts.

I ask provocative questions and ask for your response. I want to hear what’s up for you. This is a 2-way communication channel.

You should know that I think about my community A LOT. I see you all in my visualizations. I hear your voices about what you dream about. And what your biggest challenges are.

So I’m telling you now you’ll be hearing from me. I used to worry about some people not liking if I emailed them too much or not on a “every Tuesday” schedule. I used to worry about unsubscribes. I don’t anymore.

If you want to be here, you’ll stay. And if you don’t want to receive emails from me, you can unsubscribe at anytime (the link is at the bottom of every email I send). I love having you here, but only if you want to be here of course!

About our awesome offerings …

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We open applications for our coach certification school 2 times per year. Get Gutsy Coach Training School is THE program for spiritual coaches committed to making a difference and a great living. Our students tend to fall into 2 camps — those who want to train to become a coach; and newer coaches who want to take their craft and business to another level with my help. You can hop on the waitlist here in between enrollment periods and we’ll let you know once applications are available.

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For those of you who are clear about your spirit-led mission and ready to grow a high-vibe, high-touch and high-end business, my mastermind GLOW is where it’s at. GLOW stands for Gutsy Leaders of Wisdom and it’s hot, hot, hot. GLOW mastermind clients are leading movements and consistently putting their transformational work out there. We open applications 2 times per year and head to exotic retreat destinations together for deeply transformational work. You can hop on the waitlist here in between enrollment periods.

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My 4-week course the Tribe Building Bootcamp helps you reach more people with your awesome work. It’s a great first taste of my work. We are setting up this course so that it will always be available for purchase (called an “evergreen” offering). Will share that with you soon.

I’m often brewing up other powerful offerings (a mix of paid and free) as I vibe on what my market needs. You’ll be the first to know.

Want more right now?

You can find lots of support on my blog.

I’m also active on Facebook and Instagram so hook up with me there.

Important moments on my journey …

  • I went to Space Camp the summer before 7th grade. It was amazing. No, I didn’t accidentally go to space during our mock mission (did you see the movie SPACE CAMP too?!), but I did campaign to be named commander of the mission (and got picked). This instilled a deep discipline to have a responsibility to my mission.
  • My sister’s death has shaped me the most. I write about this extensively in my book Get Gutsy and talk about what I learned on my interview on The Unmistakable Creative podcast. I feel Julie every day. I hear her and I see her in various signs that show up in my life. Julie teaches me the true meaning of faith.
  • When I was 22 years old, I drove a UHaul from Florida to New York City (did most of the journey solo) to start my public relations career in New York City. I had a couch to stay on at a friend’s apartment as I started my $28,000 / year job.
  • I honed my business chops working at fast-paced companies in New York City from 1999 to 2007. I came close to burnout a lot, but credit these experiences with teaching me how to be nimble and courageous. Plus, I worked with A LOT of smart people. And I became a seasoned businesswoman. I worked with some of the biggest brands in the world (Kellogg cereals, M&Ms candies, Hershey chocolate, and Pfizer’s Viagra) during my PR agency days. And had some of the biggest leaders + visionaries of our time (Tony Robbins, Malcolm Gladwell, Colin Powell, Philippe Starck, Ken Blanchard) to speaking on my stage as a conference producer.
  • The lobby of my apartment building on the Upper West Side of NYC is where I met the man who would become my husband. We both lived in the building, but I had never seen him until that moment. I knew immediately he was special. Steven and I have been married since 2005!
  • Yoga saved my life! It teaches me to let go and let God. I went through a 200-hour yoga teacher training in 2007 that inspired me to quit my last corporate job and walk a new path.
  • Training to become a yoga teacher led me to discover the field of coaching. I trained to become a coach in 2008 and haven’t looked back.
  • I sold my wedding dress to buy the ticket to my first female entrepreneur conference. The story of who bought it (and how she essentially manifested her dream dress) will blow you away.
  • Pregnancy and birth are some of my favorite things in the whole wide world. I LOVED being pregnant and I LOVED giving birth. Showed me what I was made of … and gave me the greatest gifts >> my children! I had a natural birth with Sean. Wanted a homebirth with Luke, but got a C-section instead (breech baby!). And had a VBAC (Vaginal Birth After Cesarean) with Kate.
  • After drinking A LOT during my teens and 20s, I let go of alcohol in May of 2015. Best move. I wrote and podcasted about my decision here.
  • I won a 2016 Silver Stevie Award for Coach of the Year. There was a big bash in New York City where winners from around the world were honored. It was a powerful feeling to have my work as a coach recognized.
  • Seeing the world is a HUGE value. Travel is good for the soul. Not only have I traveled extensively in the United States, but I’ve been to MANY other countries including Canada, Mexico, India, England, Italy, Austria, Switzerland, China, Japan, Spain, France, Greece, Sweden, Brazil, Denmark, Russia, Croatia, Estonia, Turkey, Costa Rica, Bahamas, Bermuda (and I’m probably forgetting some). Now I lead retreats in exotic destinations and LOVE this element of where my business has taken me.
  • Voy con Dios. I saw this phrase on a bumper sticker while leading a retreat in Tulum, Mexico. It means Go with God. I feel it in my bones. I have developed a beautiful relationship with my Higher Power. It has been an evolution and I’m so grateful knowing that I don’t walk alone.

Here’s some feedback from some of my clients so you an get a feel for what others say about me who have worked with me closely.

“Working with Jenny has been an enlightening adventure. She is knowledgeable, supportive, organized, fun and caring. She provides the right amount of support and wisdom to help you realize what your true calling is and then helps you map out the journey to get there successfully. Jenny leads from a place of integrity and trust. I am confident when I say working with her has pushed my business dreams to a whole new level.” – Kimberly Ferrara, Founder of Kim Ferrara’s Inclusive Fitness Coaching, BeHumanU.com

 

“Working with Jenny has been key to my personal growth over the last few years. I have been able to manifest so many of my dreams, both personally and professionally. I could not ask for a more caring and smart coach on my life journey.” – Tracy Imm, Coach + Strategist, TracyImm.com

Working with Jenny has been uplifting, open and supportive. She allowed space to grieve and heal. Jenny created environments of inspiration and guidance. Her openness to allowing what is and what will be has made me believe in myself and my journey. For this, I am so very grateful.” – Lori Paul, PowerUp2Health.com

I consider all who join this community GUTSY LEADERS OF WISDOM.

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You are the leader you’ve been waiting for. When you say YES to bringing your gifts and expertise to the world and creating a sacred container for your business to thrive … and doing it in a way that supports your family, soul and truth, you’re GOLDEN.

Consider me your trusty guide on your journey, lighting the way for a fellow lightworker, entrepreneur and world-changer. I’ll lovingly, yet firmly, call you on your shit. I’ll invite you to take action. I’ll support you as you expand. And celebrate you every step of the way.

The world needs you more now than ever. Thanks for being here. To the journey ahead …

Signature xoxo Jenny

I See Things Before They Happen

It took me many, many years to understand my powers of SEEING.

I have a gift for seeing events in the future before they happen.

When I was younger, this ability freaked me out. I used to push it away. Doubt it. Darken it.

Until I surrendered … and embraced this ability for the betterment of my people and myself.

I can SEE the power and potential of a venue, an experience, a program before it actually occurs. Then I create something TANGIBLE out of THIN AIR.

With the SEEING, comes the FEELING.

The visual opens me up to the TRANSFORMATIONAL EXPERIENCE that will be had.

I’ve harnessed this power to lead more than a dozen retreats through the years(this email contains some OMG shots from my most recent retreat in TULUM – saw these images before they actually happened) … oodles of programs … and more creative projects than I can count.

I trust my hunches … because I know they are taking me to where I’m meant to serve at my highest level.

I’m being called into greater levels of service and expansion … and it feels absolutely amazing (and at times, terrifying too!).

One thing you’ve gotta deal with on this quest > REJECTION.

 You’re going to be told NO more times than you’ll be told YES. Ain’t no shame in that, love! REVEL IN THE NO. Because you’re that much closer to an ALIGNED YES.

Easier said than done?

I feel you.

Today on my FB page Jenny Fenig, I gave a talk on DEALING WITH REJECTION.

It was powerful. Thanks to everyone who came!

Here’s a link to the video.

Excited to see your comments when you watch!

Click here to dive in now.

xoxo

Jenny

PS – Full moon energy tonight. Very, very powerful time.

PPS – Save the date >> I’m doing another FB Live this Wednesday, August 9 at 12:30 p.m. EST (9:30 a.m. PST) on …

 IT’S A NUMBERS GAME

My intention is to help you create more GROWTH in your spirit-led business. Something you’ve gotta know >> the more shots you take, the more you’ll make (and the more you’ll miss).

TAKE THE SHOT!

“Like” my FB page to stay in the loop when I broadcast live.

What Death Taught Me

get-gutsy-podcast-interviews-What-Death-Taught-Me

Death.

Curiosity led me to the dictionary to see the official definition …

the act of dying; the end of life; the total and permanent cessation of all the vital functions of an organism.

These words feel so final.

So firm.

So “end of story.”

And yet for me, death is where the story truly begins anew.

Where one chapter certainly ends, but another one begins. This next chapter is typically filled with grief disguised as coping behaviors ranging from moderately healthy to downright destructive.

I know this to be very true.

“Jenny, why all the talk about death?” you may be asking.

I’ll tell you why … today is the 23rd anniversary of my sister Julie’s passing.

She was 12 years old when she died from brain cancer.

jennyandjulieoncouch

I was 16.

It was brutal.

Her short life and relatively short illness (around 13 months) changed my entire world and worldview.

While I couldn’t grasp the magnitude of what this meant at that moment in time, the last 23 years have brought with them plenty of time and space to wrestle with the questions … and to connect deeply with angelic and spiritual realms.

One thing I’ve learned about death is that anniversaries bring stuff to the surface.

When this happens to you, don’t be freaked out.

It’s normal.

Since Julie’s death on February 27, 1994, every February since has brought with it some very interesting energy.

It’s hard to exactly describe the vibe of February, but I’ll simply say: it teaches me something every time.

Memories from her final days come flooding back.

Julie towards the end

I have vivid dreams.

I tend to want to sleep more.

I’m more emotional and prone to “all or nothing” feelings.

I book a trip or a training or buy something big that we need (or all of the above).

I make decisions.

I make moves.

I see the bigger picture.

My vision becomes more clear.

I’m grateful that her death doesn’t trigger me anymore. I’m grateful that I’ve released the guilt and the shame and anger.

I carried that stuff for 2 decades until I just couldn’t take it anymore.

I had to let go.

For my sanity.

And my family.

And my future.

EMDR work with my therapist helped immensely.

So did baring my soul in my book and writing a very detailed memoir-style account about my sister’s last day in her body (straight up, Chapter 3 wrecked me when I wrote it).

What I now know to be true when it comes to pain, especially related to death and grief …

You’ve got to feel it to heal it.

Babe, do NOT be afraid to feel things. Good things. Hard things. Amazing things. Shitty things. Confusing things.

Feeling your feelings is a gift.

Feeling your feelings can also be fucking terrifying!

Much of the world is absolutely freaked out by their feelings. So they numb out with alcohol or drugs or work or the internet or TV or sex or shopping or food or non-stop noise.

The goal: Comfortably numb.

But numb isn’t comfortable.

Numb is a cop out.

Numb is an escape.

What I’ve learned: You can’t bypass grief.

It will come and get you because it has something to teach you.

Trust the waves of grief, and grief will transform you.

The grief will move through you and crack you open in ways that let the let shine through.

Do not be afraid.

This is what happened to me.

I ran, ran, ran, ran so damn hard for so many years from the grief and shame and anger about Julie.

I managed to finish high school and go away to college although I really wanted to stay home and go to our community college. I wanted to continue being the big fish in the small pond but my mom wouldn’t let me. I’ll always be grateful to her for that. I could have gotten really stuck if I would have stayed.

I numbed out in college and still managed to graduate summa cum laude and land my dream job in New York City.

I partied my ass off in my 20s while working my ass off only to realize that I was working in the wrong career and had to start over again.

How did I know?

Because I stopped and got quiet.

It was when I got quiet and asked myself what I was doing that I got the answer … from none other than my sister Julie.

She had been guiding me all along but I often would forget. I’d lose her. I’d lose the connection to her amidst the noise and the running and the climbing the ladder.

I’d forget why I was here … because I was too consumed by the fact that she wasn’t.

Until I remembered that she was still here. She is still here. She’s here.

She’s always been here.

The more I’ve embraced this, the more my life expands beyond my wildest dreams.

My business evolves and shape shifts and attracts in the most amazing people I get to teach and coach and serve.

And Julie’s with me every step of the way.

She gives me names of programs. (Julie literally whispered the name of my mastermind GLOW when I was in the midst of launching it a few years ago.)

She comes with me on my retreats all over the world.

Helps me deal with the stuff I don’t want to deal with.

She stays in the room with me.

She believes in me, still.

She was always my biggest fan. Still is.

It is Julie, as well as the spirits of my best friend Sonda Deskins and her brother Mark Deskins, that allow me to walk in faith.

I was dealt 3 deaths in 3 years – at 16, 17 and 19 years old. You better believe these deaths have shaped me.

Humbled me.

Haunted me.

Humored me.

Given me perspective that most don’t have.

Julie.

Mark.

Sonda.

1.

2.

3.

They all died young.

None of us were ready.

And yet here we are.

These brave souls are my Spirit Guides.

The ones who remind me to live well. And to be ALIVE while I am in fact alive.

“Some people die at 25 and aren’t buried until 75.” – Benjamin Franklin

To honor the call of my soul.

To be a non-conformist.

To zig when others zag.

To go on awesome vacations with my family.

To go to India for my 40th birthday.

To bring something to the surface now that I wasn’t planning on … but am surrendering into anyway.

To care deeply.

And to not care at all.

To surrender … and surrender some more.

To embrace that done is better than perfect. (Come to my free training on this very topic!)

And to care about the opinions of a very, very small number of people.

“Death is not the greatest loss in life. The greatest loss is what dies inside us while we live.” – Norman Cousins
And to scare myself, regularly.
Push myself to the limit to see what I’m made of.
And to surround myself with others who embrace this energy too.
Because I don’t have time for bullshit or excuses or reasons why something won’t work.
I’m not interested in hanging out with flakes or fakers or quitters or people unwilling to deal with their shit.
“Courage is being scared to death… and saddling up anyway.” – John Wayne

Because death has taught me that it comes without asking permission. It comes without fairness. It comes slowly and swiftly and quickly and messily and perfectly and tragically.

It comes.
Leaving a lot of unfinished business in its wake.
The ultimate mystery we are all living with is WHEN WILL WE DIE?
The question I encourage you to ask yourself >> what will you do between now and the time of your death?
What do you want to see?
What do you want to create?
What changes will you make?
How will you love?
Who will you love?
Where will you go?
What will you do?
Who will you be?
When will you stop waiting?

My work is dedicated to helping you live truthfully … so that when you die, you will die happy. And you will die free.

And the world will rejoice that you were alive … and you mattered because you helped others feel that they mattered too.

This is it.
This is what it’s all about.
Life, death and what comes between.
This is Jenny Fenig sending you so much love, light + faith as you Get Gutsy. I’ll see you next time.
Signature xoxo Jenny

P.S. This very concept of DONE IS BETTER THAN PERFECT will change your life forever.

My upcoming free training is custom made for you.
Done Is Better

The Making of a Coach [Part 4] – Pregnancy, Solid Systems, Consistent Marketing + Writing My Book

The Making of a Coach [Part 4]

** This is a continuation of a multi-part series on how I’ve built my coaching business. If you missed part 3, check it out here. If you missed part 2, check it out here. If you missed part 1, check it out here. **

2013 – my 6th year in business as a coach – was a massive uprising of sorts. I blew things up, built things and got pregnant!

Here’s a snapshot of my celebrations and lessons learned. May these help YOU get clear on what’s possible for YOU in your business, especially if you’re ready to rock it as a COACH.

13 Celebrations from 2013

1. Made space for baby #3

Jenny - blue (preg#3)Out of everything that happened in 2013, this is what I’m most proud of. Being the mom of two young boys was FULL already. Add onto that being a wife and running a business from home and whoa!

But this new baby soul spoke to me in my quiet moments and told me she was ready to join our family. And instead of ignoring the voice and being too busy or scared, we made space and said yes.

You should know that I never was that gal who always wanted to be a mom or was a babysitter as a teenager or daydreamed with my husband about the children we would one day have.  No, this all happened organically as I evolved into the woman I am today.

Being the daughter of divorced parents who don’t speak to each other … and having lost a sister to cancer as a young girl, I was scarred to the core and afraid I wouldn’t know what to do as a mom since I felt I didn’t have a lot of my emotional needs met as a child.

Honestly, there are days I know what I’m doing and many days I feel like a wreck, but as I reflect back on 2013 in particular, my family is what I’m most proud of creating.

And I’m proud to have made space for a new baby in my business so it could keep growing when I took time off after giving birth. (I hadn’t done this with my first two babies, but I learned.)

2. Grew the business

After first crossing the 6-figure mark in 2012, I learned that we can do that every year because I know where to focus my energy for maximum impact at this stage in my business cycle.

In terms of numbers, we experienced 30% growth in revenue in 2013. I wanted this to be higher because that’s how I’m wired, but I got over it once I realized everything else I had on my plate this year.

I hired a bookkeeping company mid-year that specializes in online businesses to help me get a handle on the numbers because I couldn’t do it myself anymore. Huge decision. Should have done it sooner.

I’m proud that we doubled our list size and let go of the peeps who weren’t in alignment with our message. I used to get totally sad when people unsubscribed from my list. Now I celebrate because they are making space for women who are ready for my teachings and who want to be part of this tribe. We have more systems in place for tracking growth (I never did this before!).

And I did all of this by chunking my time and working about 20 – 25 hours a week. I take Fridays off with my kids. This is often my most “challenging” day of the week, but I protect that time at all costs because my kids are only little once.

3. Wrote my 1st book

I flew out to Los Angeles for a book blastoff VIP day with my writing coach. Here, the book was conceptualized and the path was charted.

I flew out to Los Angeles for a book blastoff VIP day with my writing coach. Here, the book was conceptualized and the path was charted.

This was a big doozy for me. I had this on my goal list for a LONG time. Finally, in 2013, I said “I’m freaking doing it.” So I hired writing coach Rachel Resnick of Writers on Fire and paid her $17,000 to help me birth my book in 3 months. I had never invested that kind of money in such a short time period. You better believe I hustled my ass off to make good on that money.

This was one of the most intense 3 months of my life. Lots of deep digging into my past to tell my honest story of what I’ve learned on my journey and how these learnings apply to YOU living a gutsy, dreamy, rich, kick-ass life using your natural gifts and talents.

Mind you, I started this process at the EXACT same time we broke ground on our home renovation and addition. Crazy? Yes. Were there times I wanted to give up? YES.

4. Got and gave regular support in my soul sisters mastermind group

I’m in a mastermind group of 6- and 7-figure female business owners from around the world and we have this awesome thriving forum on Facebook where we share just about everything related to being a woman, entrepreneur, mom, wife, human, you name it.

I seriously do not know what I’d do without these gals. We champion each other, are full-out honest about whatever comes up and just totally get what each one of us is about.

Getting together in PERSON with these gals is a dream of mine that I look forward to making real someday. For now, our online universe rocks.

If you don’t yet have a mastermind group, get one! I created a beautiful one this year called the Business Adventure School. I LOVE all the women in it. Total rockstars who lay it all out on the line in the name of building their business to change the world. I’m honored to be their guide!

5. Streamlined systems + strengthened team

After almost having a breakdown a few years ago, I am a systems maniac in my business now. We use asana.com as a project management tool and use it religiously to stay on track. When problems arise (and they will), instead of blaming people, I look for the glitch in the system and then fix it. I’m building a business, not a job. Most newbie entrepreneurs suck at this. Don’t be an amateur. Get good at this.

We also tightened up the team this year. I let some peeps go who got us to a certain point but couldn’t get us any further … and brought on a few new team members to get us to that next level.

I also have a bookkeeping team who gives me regular profitability reports, as well as a brand studio who creates my brand identity and knows my voice and personality SO well (the head of the studio also a client in my mastermind!).

Who do you need on your team to get you to that next level? Free yourself up so you can focus on your brilliance. Don’t try to do everything yourself.

6. Traveled to important events

I was a traveling banshee this year. After having my second son Luke in 2011 and feeling pretty attached to being close to home in 2012 as we were still nursing, it felt GREAT to get my wings back and fly around the country mining for “gold” as I like to call it.

Me and my mentor Ali Brown.

Me and my mentor Ali Brown.

I attended mastermind meetings in Connecticut and California as part of my work with my mentors Fabienne Fredrickson and Ali Brown.

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Hanging with my Infusionsoft coach Georgetta at InfusionCon.

I went to InfusionCon, hosted by my CRM software company Infusionsoft. That one blew my mind. Never had been around so many men at an entrepreneurs conference – LOL! It was refreshing to see the way this gender operates. They seemed to have no problem with growing their business to epic levels. Men just go for it and figure things out as they go without overcomplicating things. Nice.

One of the coolest events I attended was the Women + Power Retreat at Omega Institute in Rhinebeck, New York. Brene Brown was a speaker, among other inspiring women. My pal Christine Gallagher and I went together. It was special to grow that friendship with her. She was also a guest speaker at the Retreat for Goddesses and nailed her talk!

Me and Christine Gallagher at the Women + Power Retreat at Omega Institute. Fun girlie slumber party weekend.

Me and Christine Gallagher at the Women + Power Retreat at Omega Institute. Fun girlie slumber party weekend.

Near the end of the year, I attended a Dress for Success Gala in Arizona. My mentor Ali Brown was an honorary chair for the event and it was awesome to see her in action. Hearing the stories of women impacted by this organization filled my heart in many ways. The trip to Scottsdale also allowed me to do some maternity clothes shopping at my fave spot – a Pea in the Pod!

Going to events is a crucial component to growing your coaching biz at certain stages of your biz. Look at your calendar now and start circling dates of the events you want to attend. Make it happen!

7. Hosted my 1st telesummit – the Business Adventure Summit

BAS-speaker-montageI had been wanting to host a telesummit ever since telesummits came on the scene.  My former corporate job as a conference producer made this a PERFECT project for me … I just had to carve out the time.

This year, I made it happen with the Business Adventure Summit, featuring 14 women biz owners I find particularly empowering and inspiring.

Not only did we receive rave feedback on the Summit, but it was a huge list builder for us and many of these new peeps to my tribe became private clients in the Business Adventure School I also launched this year. Triple win!

Note to telesummit virgins who want to host one: Pulling a telesummit off is a HUGE undertaking. You need a team to really do this right. But it’s totally possible and it’s so worth it … as long as you know WHAT the intent of your telesummit is (money maker, list builder, platform booster, etc.). Be clear from the get go and get gutsy when inviting some awesome “big draw” speakers to take your virtual stage. Make sure they promote for you, too!

This is crucial.

8. Created new, mostly “evergreen” offerings

allThis was a crazy creation year. I was fully in my flow and having a ball bringing my magic out into the world.

Here’s a list of what I created (with help from my team and angels, of course!):

  • Cash in on Your Calling Coaching Program
  • Business Adventure School
  • Live Your Dream Challenge
  • Vision Board Magic
  • Wrote my book (see celebration #3)
  • Business Adventure Summit (see celebration #7)
  • Make Money Love You 7-Day Cleanse
  • A LOT of free preview calls, webinars, and livestreams (I probably averaged about 1 a month)

The coolest part is that much of this content is EVERGREEN meaning it can be sold and offered over and over again as part of the business. We’ve set up the back-end systems to make it all work automatically for our customers and clients so they have a fabulous experience. It took me 6 years to nail this concept.

9. Completed new home renovation + addition (and am still married after it’s all over!)

Workstation in our new library.

Workstation in our new library.

This was probably the toughest of all of my celebrations. The sheer timeline and money outlay attached to this was brutal. Totally shifted me out of my comfort zone … not to mention my house was a fucking wreck during the construction and we LIVED here during the whole process.

Crazy, right?

But good. And Steven and I got through it together!

Our kids LOVED watching the construction take place and learned so much. Just today Sean and I were at the library and he was building with blocks and he asked another mother who was helping if that was the foundation she laid down. He then proceeded to tell her why he knows about foundations and how he put his hands in our wet concrete when the cement truck poured it. I smiled like a proud mama!

And now, our house is an absolute sanctuary. I have an office that I can’t get enough of (I call it the Sunshine Studio).

My new studio space brings me so much JOY and is SO supportive of the growth of my business.

My new studio space brings me so much JOY and is SO supportive of the growth of my business.

My old office was in a spare bedroom that never felt quite right for what I was creating. I knew I had to change that. So we did. Now that spare bedroom has been opened up to be used for my baby’s room. Sweet!

My hubby Steven has an office in our new library that our kids also use for projects. We have a beautiful gas fireplace in there as well that warms me up on every level.

We added a front patio which opened up our land and my kids love going outside to play now through a door in our kitchen that didn’t exist before. We organized all the kids toys and sports equipment in the garage and it’s awesome. Our kitchen is very Zen and SO conductive to family living and entertaining.

This house is one that my family will grow into and make so many memories. I’m forever grateful we took this on and appreciate everyone on our team who made it possible. It takes a village.

10. Practiced yoga, sacred self-care + oodles of self-love

This is a non-negotiable in my world. The more I take exquisite care of myself, the more my business and soul grows. Try it! You’ll see.

I’ve been practicing yoga consistently for 12 years. It’s my rock. Make sure you have a rock to get you through the ups and downs of life.

Every morning look at yourself in the mirror and say I LOVE YOU. Then treat yourself with the utmost love and respect.

Om and namaste.

11. Read A LOT of books

I probably read more books in 2013 than I ever had in previous years (not including textbooks I read in college).

A big focus of my reading was on money and wealth consciousness. I read “The Law of Divine Compensation” by Marianne Williamson, “The Science of Getting Rich” by Wallace Wattles, “Get Rich, Lucky Bitch” by Denise Duffield-Thomas, “The Energy of Money” by Maria Nemeth and “The Millionaire Next Door” by Thomas Stanley and William Danko.

I also read “Daring Greatly” by Brene Brown, “May Cause Miracles” by Gabrielle Bernstien, “Embrace Your Magnificence” by Fabienne Fredrickson, “The Golden Motorcycle Gang” by Jack Canfield and William Gladstone, “Love is the Killer App” by Tim Sanders and “The Desire Map” by Danielle Laporte.

12. Went on a bunch of family adventures

Hanging with horses in Montreal.

Hanging with horses in Montreal.

Travel and adventure is a family value and we made it happen in 2013. My husband Steven travels for his job quite a bit so the boys and I often go along and shack up in hotel rooms around the country.

A highlight for us this year was Montreal and Mohonk Mountain House in the Catskills (this is the spot I hosted the Retreat for Goddesses – see #13 below). Both of these trips were pure pleasure and we had a ball.

13. Hosted my 3rd annual and last ever Retreat for Goddesses

I'll never forget the magic we created at the Retreat for Goddesses.

I’ll never forget the magic we created at the Retreat for Goddesses.

This offering was something I brought to the world in 2011 and I’ll be forever grateful for the journey it took me on. The women who stepped up and joined forces with me and the other gutsy gals will forever stay etched in my heart.

I just knew that after 3 years, it was time to left this retreat go to make room for what was next on my biz and spiritual path. I’m proud of how this event evolved from its organic roots into a luxurious retreat for women who believe they deserve the very best in business and life. (We hosted the 2013 event at the #1 resort spa in America.)

I also launched my mastermind the Business Adventure School at the retreat and a number of amazing gals stepped forward into the offering.

Creating high-level, high-touch group coaching programs has been a secret to my business success. You’ll never make it as a coach if you ONLY rely on 1:1 coaching. The numbers just don’t add up and you’ll burn out and only touch a fraction of people with your message and mission.

13 Lessons Learned in 2013

  1. Not all clients are a match. Be courageous and only take on ideal coaching clients (you must first know who your ideal clients are!). This is hard at first. It gets easier after you take on a client that’s not an ideal match. Always remember you are responsible TO your clients, not FOR them.
  2. Some offerings run their course. It’s okay. Be willing to let them go to make room for your evolution.
  3. Don’t throw your money away. Be vigilant about what your expenses are and cut anything that you don’t use. Understand the difference between investments and expenses and understand that investments take time to mature.
  4. Email can be a beast. Don’t chain yourself to this tool. Set limits and only check at specific times. You don’t have to reply to everything. Set up automatic filters. If you’re a biz owner, set up a support mailbox where your general inquiries go.
  5. Do it the way YOU want to do it. You’ll hear every piece of advice out there for what you’re doing. Most will contradict each other. Tips and advice from peeps who have your best interests at heart are gold … but at the end of the day, listen to your heart. Do what’s right for YOU and your path. No one is wiser than you.
  6. Consistent marketing works. In 2013, we published 50 newsletters (just about every week, skipping a few weeks for vacation!) and 100+ blog posts. This is MUCH more content than we’ve ever published before. Our biz grew as a result. If you do nothing else in your marketing, BE CONSISTENT and do what you say you’re going to do.
  7. Family is the most important thing there is. It’s true. And great friends count as family, too. Don’t take your family or friends for granted. Let them know you care. Cards in the mail work really well because they are so rare! So do cute notes and surprises at home. Little things go a long way.
  8. Sacred self-care is crucial. Seriously, this has to be a priority for you. I tell my clients their top 3 priorities in terms of how they spend their time are current clients, money-generating activities and sacred self-care. Don’t neglect yourself. For me, it’s yoga, massage, facials, pedicures, solo dates, reading and deep breathing. What are your self-care faves? These are not luxuries. They are necessities.
  9. Giving is better than receiving. Way, way better. What organization or person can you make an impact with today? For me, I love giving to young people. In 2013, we gave college money to high school students in my hometown in Florida. This was the 4th year we gave the Julie Amon Dolphins of Strength Scholarship in my late sister’s honor. Feels great! I also gave to the Unstoppable Foundation and Dress for Success. Give money, give time, give love, give whatever you can. Just give.
  10. Entrepreneurship and coaching is the most intense personal growth path you can walk (in addition to parenthood). This is simply the truth. All your shit will come out to be dealt with. It’s okay. You can handle it. The upsides far outweigh the downsides. Just make sure you have a sacred support system you can share the journey with. This is not a road you want to walk alone.
  11. You will have critics. The more you shine your light, the more you’ll attract some people (a very small percentage) who won’t like what you’re doing and will tell you they don’t like what you’re about. Have buffers and boundaries in place and don’t let these energy vampires get the best of you. Focus on your fans, not your critics.
  12. Policies, procedures and agreements will save your butt. You must have these in place and HONOR them when it comes to cancellations, refund requests, payments, scheduling time with you … and more. Don’t leave this to chance. Be a CEO and a leader. Always remember you’re running a business. Have high-level clients sign agreements so you both are on the same page about the terms. Don’t leave this to chance and a handshake. You’ll thank me for this later!
  13. If you don’t believe in what you’re doing, who will? It starts with you. Have a regular practice to boost yourself up everyday and stick to it. Your mindset is crucial to doing this work in the world. Be strong! You can do this.

soulWhat would 2014 bring with a new baby, new mastermind program and a book to finish and publish?

And that is where we will pick up with the next post in our series on “The Making of a Coach” …

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If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

then you’ll want to check out Get Gutsy Coach Training School.

  • Step into your highest calling as you share your coaching gifts with clients you adore
  • Work with clients while you’re still in training
  • Learn how to earn a great living from an award-winning entrepreneur
  • 100% online learning immersion. Train to become a coach from anywhere in the world

Click here to join us.

The Making of a Coach [PART 1]: Quitting My Job + Redesigning My Life

The Making of a Coach [Part 1]When I quit my 6-figure corporate job back in 2007, the online space was NOT like it was today.

Facebook was in its infancy (I actually resisted joining the platform for so long as “everyone” was telling me I needed to join! I hate following the crowd – ha!).

Instagram didn’t exist yet.

There weren’t a ton of courses or program being offered.

The term “selfie” had not yet been born!

But I had the itch to be out on my own. To be a solo operator. To be in charge of my own destiny using my natural gifts and talents.

Before I left corporate, I spent about one month test driving being an Arbonne independent consultant (great products, but NOT the business model for me) and went through a 200-hour yoga teacher training program in New York City.

It was towards the end of my 3-month yoga teacher training course that I walked into work one day, broke down crying at my desk in my cubicle, called my husband, then mom, then boss to announce my resignation.

I took some time off, went to an ashram, prayed, meditated, and committed to finding my center again.

After applying to jobs I wasn’t really excited about and that would pay me A LOT less than what I was earning from salary and profit share from my last job (around $175,000/year), I came to the realization that I was unemployable.

This became very clear when I was rejected by lululemon for a retail job near Lincoln Center in NYC. I think I freaked out the hiring manager when I had my second interview and told her my big ideas for opening up new stores and taking the biz to the next level from a macro perspective!

My ego was freaking out and I was honestly very lost …

Now what would I do?

The first move I made to become self-employed was to take on freelance consulting projects.

The first dollar I earned OUTSIDE of my corporate life was to help a very wealthy, brilliant, yet scatterbrained man to position his new business in the market.

While it was fun to be out of the corporate grind, I learned very quickly that he was NOT my ideal client … and the work I was doing did NOT light me up.

And my reverse commuting 1 hour from Manhattan to Westchester to teach yoga to kids (sweet gig!) for $25/class was not going to cut it financially.

And the private corporate yoga class I was teaching once a week for $125 a class was a step up financially, but once I got pregnant with my first child I knew this gig would come to an end, and admittedly I was grateful as teaching yoga asana (the postures) isn’t my calling.

To plug the money hole, I started freelancing as a conference producer for a company headed up by a gal I used to work with in corporate. She was president of the company and wanted to hire me full time.

“Thanks, but no thanks,” I told her. I was honest with her that I was grateful and excited about the freelance work, but I was on another path …

What was that path?

Guiding.

Empowering.

Teaching.

COACHING.

I fell for COACHING so hard that I decided to make it my livelihood and commit to a 10-month coach training certification program to the tune of $9,000.

It. Was. Intense.

I learned a ton about how to be an AMAZING COACH.

I bonded with my classmates.

And I was fortunate to get clients immediately, which was total validation of my new path.

But being a great COACH is one thing … actually making a living as a COACH is a very different thing.

It’s time to shine a LIGHT here.

This is the first in a series about the coaching industry … and how I’m “making it” as a coach.

I’m excited to share my steps for sacred, sustainable success with you!

********************

If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

… then you’ll want to check out Get Gutsy Coach Training School (enrolling for our amazing January 2017 class now!).

I also invite you to come to my free webinar next week where you will see what’s possible when you say YES to fully stepping into coaching.

Click here to grab your spot now.

I’m looking for a gutsy crew of leaders who are ready to step into the next generation of CONFIDENT COACHES who are changing the world with their GIFTS.

Is that you?

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