The Making of a Coach [Part 6]: Experiments, Simplicity, Awards + Curveballs


** This is the final installment in a multi-part series on how I’ve built my coaching business. Enjoy!

2016 – my 9th year in business as a coach – has been, in a word: interesting.

I write this post at the end of a super, super intense few months.

The last quarter of 2016 was one of the most challenging I’ve ever faced.

I wanted to create something really extraordinary to wrap up this series and capture this year, but I’m at a place of surrender instead.

I thought I’d pull together all these fancy graphics and really sketch out the flow of this post before I began, but instead my inner voice is saying, “fuck it Jenny … just write.”

I’m listening to that wise counsel.

My tank has been teetering on close to empty for too long now.

So … instead of aiming for “epic,” I’m aiming for “real.”

Where shall we begin?

I suppose I’ll touch on some key themes and lessons that came up for me this year … then I’ll tell you more about the challenges and gifts of my most recent months.

Run the experiment … everything is a test

Okay, so I got schooled in this concept last year when I read “The Surrender” Experiment” by Michael A Singer. OMG. So good. That should be required reading for humans.

This year I truly started embracing this “testing” concept in business where I ran A LOT of tests under the guidance of my coach Jennifer Kem who I hired earlier this year.


I tested free challenges on Facebook (I ran 5 this year!), more than $40,000 in Facebook ads, price points for programs, different types of launches, and podcast publishing frequency.

I tested how best to offer up my awesome Tribe Building Bootcamp course, which is a perfect entry-point into my business as it gives customers a simple framework to follow to grow their tribe online.

Heads-up: we are selling this course until Wednesday, December 21 with a few amazing bonuses you’ll go wild for. Happy holidays! Get in here.

Let me tell you, I have A LOT of data. A LOT.

Some of my tests were huge successes. Happy dance! Some were bombs. Painful bombs.

And I’m grateful for the lessons … because I’ll build on what works, and sidestep what doesn’t for ME in 2017.

And my clients and students get to learn from a coach and teacher who speaks from experience and not just theory. Yes, I’m in the trenches … just like you.

Don’t be afraid to fail. Be afraid not to try.

“My whole career has been one rejection after another and then going back and back and pushing against everything and everybody. Getting ahead by small, ugly steps.” – Joan Rivers

Honor your soul during a launch (what works for “them” may not work for you)

I launched A LOT of programs this year. A lot.

Frankly, I’ve been launching programs for several years so I’m not a newbie here. I have my own style of launching for sure. It’s very organic, simple and intuitive.

In an effort to grow the business this year and take some of the load off of my so I could operate in my Zone of Genius, we grew the team (my people are amazing, smart and committed) and executed some pretty complex launches.


I wanted to see what that whole deal felt like. I kind of thought to be a big “player” you needed to have a million movable parts in a project.

What I’ve learned, I don’t have the interest or bandwidth right now to be a part of very complex launches and projects.

My mantra: KEEP IT SIMPLE.

I’m looking for the best results with least amount of effort.

And I got away from that a bit this year.

No regrets, simply powerful lessons learned about how I want to chart the course next year.

Leave the complex launches for the marketing ninjas who delight in the nitty gritty details. I’m more of a big picture gal. Less is more to me.

Knowing your numbers is mission-critical

Big shout-out to my financial strategist Carol LeBlanc for helping me LOVE + KNOW my business numbers in 2016.

Honestly knowing my numbers was something I RESISTED in the past.

“I don’t like numbers,” I would say. “They’re not my thing.”

As a creative, I wanted to immerse myself in more artistic pursuits.

But alas, the numbers must be cared for in a business … or else, you’ll go out of business.

While numbers don’t tell the WHOLE story, they don’t lie either.

So grateful I hired Carol a year ago (after she wrapped up her time in my mastermind) to help take my business to another level.

We have had a GREAT year.

Profits are up 80% compared to last year … and I feel like I have a trusted advisor in the financial piece of this work.

Know this >> what you focus on, grows.

Next year, I’m bringing an every stronger focus on expenses and cutting back what isn’t essential to our growth. Because it’s super easy to spend more when you make more. And this can get dicey.

I was willing to spend this year to run all the tests I wanted to run … but now that I have some solid data, I can make smarter decisions next year.

Fun fact: I went through and cut services that we don’t need in 2017 and have already saved the business $4,800!

Where can you cut?

And what do you need to invest in to trigger growth?

Spiritual growth = business growth


For sure. The deeper I dove into my connection with Spirit, the better I felt. My weekly podcast helps with this as I talk to fantastic guests who ALWAYS have a message that I’m meant to hear.

I followed the call of Spirit when I attended a 2-day spiritual retreat with John of God, a Brazilian medium, at Omega Institute. It was deeply healing. What was super-cool is that I planned to go with one of my clients. We did a VIP Day together here in the Berkshires, then we both enjoyed our time at John of God.

Speaking of listening to Spirit, I’m doing this big-time in January when I lead a 5-night retreat in Costa Rica for my GLOW Mastermind clients.

Here’s the story …

Earlier this year, I received a divine download in a yoga class.

The message I heard >> “Jenny, it’s time to lead a retreat in Costa Rica.”

You should know that I’ve never been to Costa Rica before.

And yet, I knew the message was meant for me.

And so I committed.

Found the epic venue.

Signed the contract.

Rallied the troops to join me.

Filled my GLOW mastermind with the most exquisite traveling companions.

You should know something about me.

When I get a clear signal, I act on it. This is how I’ve grown my business since the beginning. That’s how I’m still standing when most small businesses don’t survive past the 5-year mark.

“I am not a woman. I am not a man. I am not a person. I am not myself. I am a teacher.”

I LOVE to teach. LOVE IT.

I actually entered college wanting to be a high school English teacher. Realized early on that wasn’t the exact right path for me, but I never lost my love of teaching.

That’s why I love my coaching school so much (heads-up enrollment for our January 2017 class closes on Monday, December 19!).

Because I get to teach lightworker leaders how to cash in on their calling with their gifts. It’s so much fun.

As a teacher and head of my business, an affirmation that has stretched me to make important and big decisions is the Kundalini teacher’s oath >>

“I am not a woman. I am not a man. I am not a person. I am not myself. I am a teacher.”

Strips away all of the “shoulds” and “guilt” and “Oh my, I don’t know if I can do what needs to be done here” bullshit and simply allows you to stand strong in your wise teacher energy to offer your student / client / tribe member the lesson you are meant to teach them.

And you’re both better for it.

Stop disqualifying yourself

I’ve let a lot of opportunities pass me by because I felt like I wasn’t “ready” or “good enough.”

The shitty script that many of us operate from is “you’re not good enough.” It’s brutal.

And while I’ve done A TON of work on myself to flip the script, the low-vibe message still gets the best of me at times.

But I’m proud that instead of disqualifying myself again for a prestigious award called The Stevie Awards for Women in Business, I WENT FOR IT (thanks to Elaine Wellman on my team not letting me ignore the opp!) and WON a Silver Stevie for COACH OF THE YEAR.

Proud 🙂

It has been a hard slog to get here, but worth every step.


Challenges are gifts in disguise

This final piece focuses on the curveball my family was hit with in October. In a nutshell, my 2nd grade son Sean stopped going to school.

(This was also the exact time that we were in the midst of our Get Gutsy Coach Training School launch. Plus I have 2 other children to raise! One something happens to one, it tends to throw off the entire group – yikes.)

Something happened at his school one day that totally freaked him out.

And he was unable to return to the classroom (despite many, many attempts).

After 2 months of talking to and working with experts, healers, guides … and even visiting different schools … my husband and I came to the realization that the best thing for Sean at this time is to homeschool him for the rest of the school year and then see where we go from there.


It’s the right move for Sean, and for our family, right now.

I was totally freaked out at first (how will I ever pull this off?) but I am now totally at peace and so excited.

So is my boy!

My husband and I are sharing the teaching and working around our work schedules. His schedule is flex like mine and we are seeing this as one giant gift.

We have several friends who homeschool and I’ve been consulting with those who have been walking this path.

I’ve redesigned my schedule for 2017 and am ready to give my son what he needs to be all he can be.


I am a mother, hear me roar.

I know I’m going to be so much more focused and efficient next year in my business – I’ll have to be!

High-value projects only.

Uber-committed clients and students only.

Best results from smartest amount of effort.

I’ll be batching my content creation (podcasts, videos and blog posts) to ensure my creativity is unleashed in a way that is sustainable and intelligent.

No more leaking energy! No more wasting resources.

2017 is already unfolding in magical ways and I am continuing to surrender and trust.

Been a long road to get here. I feel good + free.

Truth time …

I’ve sacrificed A LOT to build my business.

There’s been pressure on my shoulders to grow, grow, grow (my own doing).

This curveball we were thrown was a gorgeous (and painful) reminder to slow the eff down and enjoy my children.

Truly be with them.

Not rush to get shit done all the time.

Enjoy the mess.

Grow amidst the chaos … and do it at my own pace (knowing I can slow or quicken my pace at any time).

Our 2 new tortoises Goldilocks and Checkers are reminding me of the idea … “slow and steady wins the race.”


They combine well with our 2 cats Cricket and Michael who have mastered the art of relaxing (admittedly, a struggle for me!).

In 2017, I’m embracing slow, steady, relaxing EXPANSION that nourishes me and my family.

I was reminded of the fragility of life a few weeks ago when my friend Shannon died of cancer.

She has the same number of kids as me – 3 – all in the same pattern …

2 boys close in age … then #3 is our girl.

This quote carried me through the days after her death …

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.” – Steve Jobs


What I know is this: you are here for a reason.

You are here to touch people’s lives.

You are here to expand.

You are here.

Do something that matters.

Do not wait another day.

Thanks for being a part of my year.

Wishing you so much love, light + faith as you GET GUTSY in 2017 + beyond.

If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

then you’ll want to sign up for Get Gutsy Coach Training School.

  • Step into your highest calling as you share your coaching gifts with clients you adore
  • Work with clients while you’re still in training
  • Learn how to earn a great living from an award-winning entrepreneur
  • 100% online learning immersion. Train to become a coach from anywhere in the world

Click here to join us before the doors close on Monday, December 19 at 9 p.m. EST.

The Making of a Coach [PART 1]: Quitting My Job + Redesigning My Life

The Making of a Coach [Part 1]When I quit my 6-figure corporate job back in 2007, the online space was NOT like it was today.

Facebook was in its infancy (I actually resisted joining the platform for so long as “everyone” was telling me I needed to join! I hate following the crowd – ha!).

Instagram didn’t exist yet.

There weren’t a ton of courses or program being offered.

The term “selfie” had not yet been born!

But I had the itch to be out on my own. To be a solo operator. To be in charge of my own destiny using my natural gifts and talents.

Before I left corporate, I spent about one month test driving being an Arbonne independent consultant (great products, but NOT the business model for me) and went through a 200-hour yoga teacher training program in New York City.

It was towards the end of my 3-month yoga teacher training course that I walked into work one day, broke down crying at my desk in my cubicle, called my husband, then mom, then boss to announce my resignation.

I took some time off, went to an ashram, prayed, meditated, and committed to finding my center again.

After applying to jobs I wasn’t really excited about and that would pay me A LOT less than what I was earning from salary and profit share from my last job (around $175,000/year), I came to the realization that I was unemployable.

This became very clear when I was rejected by lululemon for a retail job near Lincoln Center in NYC. I think I freaked out the hiring manager when I had my second interview and told her my big ideas for opening up new stores and taking the biz to the next level from a macro perspective!

My ego was freaking out and I was honestly very lost …

Now what would I do?

The first move I made to become self-employed was to take on freelance consulting projects.

The first dollar I earned OUTSIDE of my corporate life was to help a very wealthy, brilliant, yet scatterbrained man to position his new business in the market.

While it was fun to be out of the corporate grind, I learned very quickly that he was NOT my ideal client … and the work I was doing did NOT light me up.

And my reverse commuting 1 hour from Manhattan to Westchester to teach yoga to kids (sweet gig!) for $25/class was not going to cut it financially.

And the private corporate yoga class I was teaching once a week for $125 a class was a step up financially, but once I got pregnant with my first child I knew this gig would come to an end, and admittedly I was grateful as teaching yoga asana (the postures) isn’t my calling.

To plug the money hole, I started freelancing as a conference producer for a company headed up by a gal I used to work with in corporate. She was president of the company and wanted to hire me full time.

“Thanks, but no thanks,” I told her. I was honest with her that I was grateful and excited about the freelance work, but I was on another path …

What was that path?





I fell for COACHING so hard that I decided to make it my livelihood and commit to a 10-month coach training certification program to the tune of $9,000.

It. Was. Intense.

I learned a ton about how to be an AMAZING COACH.

I bonded with my classmates.

And I was fortunate to get clients immediately, which was total validation of my new path.

But being a great COACH is one thing … actually making a living as a COACH is a very different thing.

It’s time to shine a LIGHT here.

This is the first in a series about the coaching industry … and how I’m “making it” as a coach.

I’m excited to share my steps for sacred, sustainable success with you!


If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

… then you’ll want to check out Get Gutsy Coach Training School (enrolling for our amazing January 2017 class now!).

I also invite you to come to my free webinar next week where you will see what’s possible when you say YES to fully stepping into coaching.

Click here to grab your spot now.

I’m looking for a gutsy crew of leaders who are ready to step into the next generation of CONFIDENT COACHES who are changing the world with their GIFTS.

Is that you?


Healing the Relationship with My Mother


My mom and I just had a pretty powerful visit together.

Us spending time together in this way – real, honest, loving – feels like a huge accomplishment.

We didn’t talk for the first half of 2015.

This was a very tough decision. I needed some space to heal and think and be.

When I posted this on Facebook a few days ago, someone asked me why I wasn’t talking to my mom earlier this year. My response: “Needed some space in our relationship to find a healthier way forward.

That’s the best way to describe it.

How did we find that healthier way forward?

In my case, a lot of self inquiry, therapy, forgiveness and letting go.

While attending Gabby Bernstein’s spectacular Kripalu retreat in August, I received the download during one of our meditations to invite my mom to my spiritual business retreat ALCHEMY Live (it would be her first time attending one of my events and truly seeing what I do).

Gabby B

A piece of this realization may have been due to me “randomly” sitting next to Gabby’s mother Susan during one of our sessions. I felt that motherly energy and missed my mom whose name is also Susan! I decided I wanted to reestablish a relationship while we still had the chance.

I listened to that Divine Download and texted my mom during the retreat and asked if she wanted to attend my event in October.

Her response: YES.

That support meant so much to me as I was moving to the next level in my work.

Leading a spiritual business is amazing and terrifying at times. It’s easy to feel “alone” as you make leaps, take risks and move forward.

To have the support of your parents, spouse, children and friends makes the road smoother.

This isn’t always possible, but know that patience is often required.

So back to my event …

ALCHEMY Live was epic. Not only did my mom Susan attend, but she was a speaker!

me+mom Q+A 2015

Yes, I interviewed her on stage about her life + career journey. She talked about how different it was for women growing up in the 40s, 50s and 60s (she was born in 1947). I learned a lot about her during our conversation!

Afterwards, so many people came up to her to say THANKS. (A few came up to me and said our conversation inspired them to heal their mother/daughter relationship and try again – wow).

My mom was shocked that my attendees were so grateful to hear her wisdom and story.


By witnessing my work, my mom now knows that my sister Julie (she passed away in 1994) works through me. She now sees this is a family business.

She gets it. And we are committed to getting each other, to seeing each other as people and not only “mom” or “daughter.”

To pull in extra help with this, I invited my mom to a session with my therapist the day after my retreat ended. The breakthrough that occurred in that room with my therapist holding SPACE for us was HUGE.

The little girl in me HAD A VOICE. The mother in her FINALLY HEARD what I was trying to say my entire life.



Seeing each other.

Isn’t that what we all want?

To be seen.




The relationship with my mother hasn’t always been easy, but it IS worth it.

I’m sure there will be more bumps in the road, but that’s life. It’s not smooth sailing all the time.

And I can honestly say that I’m giving this relationship my best effort moving forward.

As a mother, I’m modeling this for my children so that they see how committed I am to love, forgiveness and staying OPEN.

Do you have a challenging relationship in your life? (Who doesn’t?!)


I so get it.

What I’ve learned is this: the people in your life have something to teach you … just like you have something to teach them.

We are each others’ students and teachers.

Get help. Therapists, coaches, healers and guides are AMAZING supports.

Read empowering books.

Get your thoughts and feelings out.


Stay open.

Stay faithful.

Do what you need to do. (Sometimes the healthiest way to move forward is to end a relationship with someone you love.)

Be who you really are.

Create healthy boundaries, but don’t let those boundaries rob you of the richness that is being IN RELATIONSHIP with all of its messiness and grace.

Moving to the next level in your business and life is IMPOSSIBLE without being IN relationship with A LOT of people.

Team members.











Romantic partners.




Extended Family.




My daughter Kate sporting a new nightgown, a gift from her Grandma who also sent matching jams to my sons.

My daughter Kate sporting a new nightgown, a gift from her Grandma who also sent matching jams to my sons. My mom is amazing at clothes shopping!

We can’t be Lone Rangers. And we don’t want to be.

Sending you LOVE as you navigate the relationships in your life.

May they offer you the opportunity to grow, heal, love and be loved.

How will you be IN RELATIONSHIP today?



Do you:

  • Have TOO MANY IDEAS and want help focusing?
  • Want to UPLEVEL YOUR MARKETING so you can reach more people, grow your tribe, and boost your income?
  • Get excited about creating a COHERENT BRAND + MISSION?
  • Believe in living a life and building your business guided by SPIRIT?

My online workshop is custom-built for you!


GLOW banner (no tagline)

GLOW: Be Seen, Heard + Paid with Jenny Fenig

Thursday, November 5

1 p.m. – 2:30 p.m. EST

Location: Online

(If you can’t join live, reserve a spot anyway so we can send you the recording.)

You can instantly reserve your spot on the free online workshop here now.

It’s GLOW time.

What Earning $100K+ Taught Me


Big news today … ready?

I’m over the moon THRILLED to share my podcast interview on John Lee Dumas’s Entrepreneur on Fire PODCAST.

Have you listened to his podcast before? You’ll LOVE the value you get from each episode, especially my episode that was released TODAY. I’m so excited to share it with you.


Being interviewed for this podcast is a dream come true. Entrepreneurship is a WILD RIDE. Wins like this make the journey SWEETER.

I go deep on my journey, my worst + best entrepreneurial moments, the biz book that’s had the biggest impact as an entrepreneur, and an internet resource that you’ll DIG (it has changed my life).

LISTEN IN + SHARE WITH YOUR PEEPS (social media share buttons are on the show notes page here). Let’s make this baby go BIG + VIRAL, shall we?!

Let’s show the world what the GET GUTSY GALAXY is all about.

Click here to listen to the interview.

We’re all in this together.

Love, light + awesomeness to YOU.



Early-bird enrollment ends TOMORROW, Thursday, August 6 for Get Gutsy Coach Training School.

Save $1,000 + join our next class of coaching superstars. Even though the training starts in October, you can reserve your spot now + receive instant access to a suite of my digital courses so you can hit the ground running.

I’d LOVE the opportunity to train you to become an amazing coach making a difference and a great living.

CLICK HERE to apply.


[free training] Are you Media-Genic?

Wish me luck, will you?

Today I have the biggest media interview of my career!

I’m being interviewed by John Lee Dumas for his hugely popular Entrepreneur on Fire podcast. (I’ll let you know when it goes live!)

I met John last summer when we were both speakers at Camp GLP, an event created by Jonathan Fields (he was the guy who helped me break free from my corporate life back in 2007!).

campglpMedia exposure is HUGELY important to grow your business.

As a former public relations executive scoring major media for Fortune 500 clients, I know this to be true AND as an entrepreneur with many media placements to my name, I really know this to be true.

I’m always amazed at the numbers of entrepreneurs who DON’T leverage the media to spread their message. You’re simply making your work a lot harder than it needs to be.

Being media-genic is one of the keys to being SEEN, being HEARD and being DIFFERENT, the theme of my brand new free webinar I’m hosting THIS Thursday, June 18.

Are you coming?

I’ll be sharing some GOLDEN NUGGETS!

Here are the details …

Be Seen, Be Heard, Be Different: 3 Simple, Sacred Keys to Grow Your Business this Summer (While Having Plenty of Time OFF!)

Thursday, June 18

12 p.m. EST (9 a.m. PST)

CLICK HERE to be instantly added to the webinar list.

A recording will be sent to all who register.

All you need is a computer and an Internet connect and you are IN.

Come, learn and ask your burning questions (I know you’ve got ‘em!).

This is going to be so powerful and fun.

I want to share the sacred keys to how I’ve increased my sales by 114% this year … so you’ll know what to focus on NOW as you create the BEST summer of your business and life.

You can SO do this. I’ll show you the way.

CLICK HERE to be instantly added to the webinar list.


P.S. This free training is only for you if want to make a HUGE impact with your work while having plenty of time off to ENJOY your life. As a mom of 3 young children and a wife to my husband Steven, this is a non-negotiable in my world.

CLICK HERE to be instantly added to the webinar list.

Family Pic in blue