I’m Finally Doing This! (A Peek Inside My Business)

Hi there!

So, I’m finally doing this. What am I doing? Getting the FOUNDATION of my business strengthened (I’m also doing this in my personal life – it’s fascinating how all the elements connect.)

In the business, this translates into cleaning up our lists and campaigns and overall database (there was some majorly outdated stuff in there – digital clutter).

I’ll be honest with you – this stuff doesn’t come naturally to me. I’m a CREATOR / VISIONARY. I’d rather the “less creative” business elements take care of themselves. But that simply doesn’t happen without a plan and a team.

Selling is Serving

Enter: a new team and a new plan

Earlier this year a new Virtual Assistant joined my team, and along with her I got access to an Infusionsoft Certified Consultant (essentially an expert in the customer relationship management tool we use in our business) to help us with the backend elements of the business.

We’ve been diving deep together! Tightening up operations. Making moves I’ve wanted to make for YEARS (but haven’t gotten around to).

And something I’m really excited about is our new WELCOME TO THE COMMUNITY EMAIL.

This is part of what’s called a NURTURE SEQUENCE. New subscribers to my email list will receive this email when they opt-in for something. I want to NURTURE the relationship with my people so you stick around and learn from me. This work means so much to me. You mean so much to me.

I want to share the email with you today for 2 reasons.

  1. To help us connect more deeply
  2. To give you an idea of what YOU can do in your business

Before I share it with you, heads-up that I’m opening up tickets for a SOUL OF SERVICE online event on September 14 I’m hosting featuring the one-and-only Danielle LaPorte. Yes, I said DANIELLE LAPORTE. You’ll want to come. And I’m going to make it really easy for you to say YES.

Danielle LaPorte

So keep your eyes peeled because early-bird tickets go on sale THIS week. We are diving into critical topics like:

  • Conscious Optimism: we’re all asking, “What can I do in my own way to help a hurting world?”
  • Using your voice, your money, your Soul to bring on the light

We are living in very CHARGED times. We are seeing so much injustice and inequality and bullshit (like what happened in Charlottesville over the weekend). And what are we to do?

OUR WORK.

OUR SACRED WORK.

Speak up more. Listen more. Love deeply. Look inward. Know that what’s happening is leading us to where we need to go (this is painful, yet necessary).

You’ll be hearing me talking about this more than ever … and certainly the event with Danielle LaPorte will bring this to an entirely new level.

Okay … back to my brand-new NURTURE email. Enjoy + thanks for being here.

I believe in what you’re doing. I believe in who you are.

Subject: welcome to the community

It’s Jenny here, sending you this note to welcome you to our community.

I’ve been cultivating this tribe since 2009. I’ll never forget sending my first email newsletter to my 100-person list in July of 2009. I was so excited – and a tad scared to push that “send” button too.

Since then, our community has grown to more than 10,000 gutsy leaders of wisdom. These women (and a few good men!) are the most amazing souls in the universe.

And although our tribe numbers in the thousands, every person here matters. So thanks from the bottom of my heart for being here.

I want you to know my business is not about volume. It’s about depth and clarity of mission.

If you are a spirit-led coach, creative, consultant or healer, this is the sacred spot for you.

At our core, we are a community of spiritual teachers and messengers changing the world through our mission-driven businesses. Our businesses are powered by a potent combination of our personalities, our faith, and the magic of technology which connects us to our people all over the planet.

There truly is no limit to how far you can go and who you can help no matter if you’re doing business at your kitchen table or your swanky office.

Take me for example …

I started my coaching business in my spare bedroom of my New York City high-rise apartment in 2008. Once my beautiful son Sean was born the next year, my office became my baby’s room. I had to move my startup operation to the master bedroom I shared with my husband Steven. So I bought an armoire desk and stuck it in the corner of the bedroom (where it barely fit!). I’d do my coaching calls and writing from this desk and then close it up when I was done for the day. It wasn’t an ideal setup, but it worked.

As I was growing deeper roots into motherhood, entrepreneurship and coaching, I knew my growth would be stifled in this space … so we made the decision to move out of the city.

As soon as we made the decision, I got pregnant with my son Luke. I was thrilled! I wanted to have my first 2 children close in age (they are 27 months apart) – mission accomplished.

After 11 years living in NYC — I started my corporate career there before realizing my gifts are better suited to all I’m doing and being now — Steven, Sean, baby in my belly, and I moved to the beautiful Berkshires of Massachusetts.

This gem of a spot was where Steven and I got married in 2005 and the spot we had been coming for years since my in-laws owned a vacation home there.

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Every time I was in the Berkshires, my soul felt like it was home. It’s not the city. It’s not the suburbs. I call it the “cultured country.” I adore it.

I’m a Southern girl at my roots – raised in Florida and Georgia – but the Northeast has done wonders for me and has given me wings.

As I hunkered down in my new home, I started seeing visions of bringing women to the area for transformational retreats to complement the private and group coaching work I was doing with clients. I couldn’t get this vision out of my head, which is when I know it’s meant to be brought to life.

I’ve now led more than 10 retreats in powerful spots in Massachusetts, New York, Florida, Costa Rica, and Mexico … with more on the way.

Selling is Serving

I’ve launched and led programs, courses, and masterminds. I’ve written a book called Get Gutsy that took me 4 years from idea to finished product. And I publish a weekly podcast of the same name where we feature conversations with gutsy leaders of wisdom (mostly coaches and spirit-led entrepreneurs).

What I want you to know: I’ve been able to do this while being a wife and mother to my 3 children – yes, I had another child a few years ago. I got my girl! Her name is Kate and she is such a little powerhouse. She loves all things sparkly.

falls family

We don’t have family the area so Steven and I work together to nurture our family while I grow this business that means so much to me … and Steven does his work as a sports television producer. We “tag team” often and are also super grateful to our kids’ babysitter who helps us out a few days a week.

My latest role? Homeschooling mama! Yes, I’m so grateful to have designed the business intentionally so that when it became clear that homeschooling our sons was the best approach for them right now, we could do it. And we could send our daughter Kate to a fantastic school with a magical early childhood program that’s ideal for her.

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Why do I share this with you? I want you to see that I’m a regular person just like you. I have decisions to make, children to raise, a partner to love, bills to pay, clients to help, a body to care for, and a soul to nourish.

I’ve also been consistent and disciplined in growing my business since 2008. This isn’t a hobby. This is a calling.

My journey from Square 1 to a multiple-six-figure business has been filled with twists, turns and many late nights.

I’ve launched more programs than I can count and have the battle scars to prove it – ha! I’ve learned what works, what doesn’t … and what’s truly worth my time.

While my journey is different than yours, one of my superpowers is guiding you – through a mix of spirit and strategy – to go inward to find your own answers to what’s worth your time. Because time is the greatest gift in the world – even greater than money. Time is linked to choice and freedom.

Ask any person who is dying (yes, we’re going there) … most would tell you they wish they had more time for the things that truly matter.

I learned this lesson from my 12-year-old sister Julie when she died of brain cancer when I was 16. Living free is the greatest gift.

How can you live free? By cashing in on your calling.

You have a call that has been placed on your soul, a grand assignment, a mission to fulfill. When you connect your calling to a hungry tribe eager to learn from you and be helped by you … wow. You’ve hit the bullseye. That’s where I come in.

Each week, I publish my podcast Get Gutsy. We feature guests – coaches, creatives + spirit-led entrepreneurs – with powerful stories + tips to help you move your mission forward. 

If you don’t yet subscribe, now’s the time! You can find the show on Apple Music, Stitcher or Google Play. You can also find all of our episodes here.

(Our most popular episode is called India, Sobriety and Turning 40. You can find it here.)

I send emails to my list every week. In these emails I might talk about our latest episode and other powerful offerings you may dig. I share blog posts and my thoughts.

I ask provocative questions and ask for your response. I want to hear what’s up for you. This is a 2-way communication channel.

You should know that I think about my community A LOT. I see you all in my visualizations. I hear your voices about what you dream about. And what your biggest challenges are.

So I’m telling you now you’ll be hearing from me. I used to worry about some people not liking if I emailed them too much or not on a “every Tuesday” schedule. I used to worry about unsubscribes. I don’t anymore.

If you want to be here, you’ll stay. And if you don’t want to receive emails from me, you can unsubscribe at anytime (the link is at the bottom of every email I send). I love having you here, but only if you want to be here of course!

About our awesome offerings …

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We open applications for our coach certification school 2 times per year. Get Gutsy Coach Training School is THE program for spiritual coaches committed to making a difference and a great living. Our students tend to fall into 2 camps — those who want to train to become a coach; and newer coaches who want to take their craft and business to another level with my help. You can hop on the waitlist here in between enrollment periods and we’ll let you know once applications are available.

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For those of you who are clear about your spirit-led mission and ready to grow a high-vibe, high-touch and high-end business, my mastermind GLOW is where it’s at. GLOW stands for Gutsy Leaders of Wisdom and it’s hot, hot, hot. GLOW mastermind clients are leading movements and consistently putting their transformational work out there. We open applications 2 times per year and head to exotic retreat destinations together for deeply transformational work. You can hop on the waitlist here in between enrollment periods.

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My 4-week course the Tribe Building Bootcamp helps you reach more people with your awesome work. It’s a great first taste of my work. We are setting up this course so that it will always be available for purchase (called an “evergreen” offering). Will share that with you soon.

I’m often brewing up other powerful offerings (a mix of paid and free) as I vibe on what my market needs. You’ll be the first to know.

Want more right now?

You can find lots of support on my blog.

I’m also active on Facebook and Instagram so hook up with me there.

Important moments on my journey …

  • I went to Space Camp the summer before 7th grade. It was amazing. No, I didn’t accidentally go to space during our mock mission (did you see the movie SPACE CAMP too?!), but I did campaign to be named commander of the mission (and got picked). This instilled a deep discipline to have a responsibility to my mission.
  • My sister’s death has shaped me the most. I write about this extensively in my book Get Gutsy and talk about what I learned on my interview on The Unmistakable Creative podcast. I feel Julie every day. I hear her and I see her in various signs that show up in my life. Julie teaches me the true meaning of faith.
  • When I was 22 years old, I drove a UHaul from Florida to New York City (did most of the journey solo) to start my public relations career in New York City. I had a couch to stay on at a friend’s apartment as I started my $28,000 / year job.
  • I honed my business chops working at fast-paced companies in New York City from 1999 to 2007. I came close to burnout a lot, but credit these experiences with teaching me how to be nimble and courageous. Plus, I worked with A LOT of smart people. And I became a seasoned businesswoman. I worked with some of the biggest brands in the world (Kellogg cereals, M&Ms candies, Hershey chocolate, and Pfizer’s Viagra) during my PR agency days. And had some of the biggest leaders + visionaries of our time (Tony Robbins, Malcolm Gladwell, Colin Powell, Philippe Starck, Ken Blanchard) to speaking on my stage as a conference producer.
  • The lobby of my apartment building on the Upper West Side of NYC is where I met the man who would become my husband. We both lived in the building, but I had never seen him until that moment. I knew immediately he was special. Steven and I have been married since 2005!
  • Yoga saved my life! It teaches me to let go and let God. I went through a 200-hour yoga teacher training in 2007 that inspired me to quit my last corporate job and walk a new path.
  • Training to become a yoga teacher led me to discover the field of coaching. I trained to become a coach in 2008 and haven’t looked back.
  • I sold my wedding dress to buy the ticket to my first female entrepreneur conference. The story of who bought it (and how she essentially manifested her dream dress) will blow you away.
  • Pregnancy and birth are some of my favorite things in the whole wide world. I LOVED being pregnant and I LOVED giving birth. Showed me what I was made of … and gave me the greatest gifts >> my children! I had a natural birth with Sean. Wanted a homebirth with Luke, but got a C-section instead (breech baby!). And had a VBAC (Vaginal Birth After Cesarean) with Kate.
  • After drinking A LOT during my teens and 20s, I let go of alcohol in May of 2015. Best move. I wrote and podcasted about my decision here.
  • I won a 2016 Silver Stevie Award for Coach of the Year. There was a big bash in New York City where winners from around the world were honored. It was a powerful feeling to have my work as a coach recognized.
  • Seeing the world is a HUGE value. Travel is good for the soul. Not only have I traveled extensively in the United States, but I’ve been to MANY other countries including Canada, Mexico, India, England, Italy, Austria, Switzerland, China, Japan, Spain, France, Greece, Sweden, Brazil, Denmark, Russia, Croatia, Estonia, Turkey, Costa Rica, Bahamas, Bermuda (and I’m probably forgetting some). Now I lead retreats in exotic destinations and LOVE this element of where my business has taken me.
  • Voy con Dios. I saw this phrase on a bumper sticker while leading a retreat in Tulum, Mexico. It means Go with God. I feel it in my bones. I have developed a beautiful relationship with my Higher Power. It has been an evolution and I’m so grateful knowing that I don’t walk alone.

Here’s some feedback from some of my clients so you an get a feel for what others say about me who have worked with me closely.

“Working with Jenny has been an enlightening adventure. She is knowledgeable, supportive, organized, fun and caring. She provides the right amount of support and wisdom to help you realize what your true calling is and then helps you map out the journey to get there successfully. Jenny leads from a place of integrity and trust. I am confident when I say working with her has pushed my business dreams to a whole new level.” – Kimberly Ferrara, Founder of Kim Ferrara’s Inclusive Fitness Coaching, BeHumanU.com

 

“Working with Jenny has been key to my personal growth over the last few years. I have been able to manifest so many of my dreams, both personally and professionally. I could not ask for a more caring and smart coach on my life journey.” – Tracy Imm, Coach + Strategist, TracyImm.com

Working with Jenny has been uplifting, open and supportive. She allowed space to grieve and heal. Jenny created environments of inspiration and guidance. Her openness to allowing what is and what will be has made me believe in myself and my journey. For this, I am so very grateful.” – Lori Paul, PowerUp2Health.com

I consider all who join this community GUTSY LEADERS OF WISDOM.

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You are the leader you’ve been waiting for. When you say YES to bringing your gifts and expertise to the world and creating a sacred container for your business to thrive … and doing it in a way that supports your family, soul and truth, you’re GOLDEN.

Consider me your trusty guide on your journey, lighting the way for a fellow lightworker, entrepreneur and world-changer. I’ll lovingly, yet firmly, call you on your shit. I’ll invite you to take action. I’ll support you as you expand. And celebrate you every step of the way.

The world needs you more now than ever. Thanks for being here. To the journey ahead …

Signature xoxo Jenny

Want to Sell Premium Programs?

I returned home to Massachusetts a few days ago, after having wrapped up an extraordinary 5-day GLOW mastermind retreat in Tulum, Mexico.

Being rocked to sleep and awakened each morning by the sounds of the waves in the Caribbean Sea was something I’ll never forget (neither will my clients).

Our resort was literally steps to the beach. We were essentially barefoot the whole time with sand between our toes!

light

It’s hard to describe exactly what we experienced here, but I’ll try because I want you to lead transformational + premium experiences for your people too …

There is a magic in Tulum, a pulse, a beat that lives inside your soul.

Forever grateful to the land, the people, the animals (sea turtles are laying their eggs now!), and my clients for making this dream real.

Walking the path of a spiritual entrepreneur is a wild, mystical adventure filled with twists and turns.

What I know to be true: you never walk alone.

As the leader, it’s my job to hold sacred space for my clients to make discoveries, make moves and shed layers they’ve outgrown. It’s my job to listen, guide and help them be all they were designed to be … in their work and in all other areas.

One of my superpowers is leading transformational (I don’t use this word lightly) retreats. No one does it like I do. No one. Of this I’m sure.

Designing the flow of my retreats is a sacred act. Retreats are meant to be spacious and expansive and deep.

There is power in this type of immersion. True transformation occurs when the leader is in alignment with the process and with her people.

picnic tables

(It’s funny >> in Mexico, I remembered that I’ve been leading leadership retreats since college as president of the Public Relations Student Society of America at the University of Florida. Want to know what you’re great at? Go back to your youth!)

Anyway, at the end of the retreat in Mexico, I asked my clients for testimonials about their experience (you need to always be asking your clients for testimonials too!).

It’s powerful to see your strengths reflected back to you …

My client Lori Gibson-Washington, The Calming Communications Coach, put into words what I feel in my soul …

“Jenny is a go-to retreat leader. Jenny is THE go-to retreat leader. I’ve attended many retreats, conferences and workshops through the years. Many have great content, but are so time precise that precious journaling and discussion time is cut short. Jenny leads her audience, feels the vibe, and runs the sessions accordingly. She is truly a master retreat leader.”

I feel that retreats are an essential ingredient in high-end program design. That’s why I tend to include them in my premium programs. I lead both online and in-person retreats. I love them all … though nothing comes close to in-person retreats in powerful destinations!

The Tulum retreat was part of a larger premium program that I lead called GLOW. (You can hop on the waitlist for our next group here.)

Do you want to lead high-end experiences for your soulmate clients? I hope that you do. Because there is nothing more fabulous and powerful (for the client and you).

I’ve been designing and selling premium programs for 8 years now.

The highest priced program I’ve sold (so far!) is $15,000. The most cash I’ve received in one month from my business is close to $40,000 (note: cash is different than sales generated/contracts booked). I’ve launched programs that have generated sales of 6-figures during the launch.

On the flip side, I’ve also sold $97 courses. Offered events and retreats for a few hundred dollars. (It’s an entirely different model to sell low-end offers.)

Having been around the block and back again, I now am celebrating the beauty of what I call GOING HIGH >> high-vibe, high-touch, high-end.

While I love being able to help people with my free or low-end offers, the people I can do the deepest work with are those who invest in my premium programs. I’ve seen it time and time again >> when you invest, you’re invested.

My best students and clients are those who invest at the highest levels. Because they are truly on the line for their growth and results.

It’s very easy to pay $297 for a course and never do anything with the material. You haven’t wasted THAT much money. But imagine what happens when you spend $2,997 or $29,997. (And imagine what happens when your clients invest at that level too.)

Do you think you’re going to not show up for the work that’s required to get a return on that investment? (Do you think your clients won’t show up or do the work?)

And that’s the whole point.

The investment in working with a coach is the investment in your growth. In your evolution. In you achieving your gutsy goals.

In you being a gutsy leader of wisdom.

PS – I want to help you to create and sell high-end offers to your soulmate clients! Ready?

I have a few spots available in my brand new small group coaching immersion. Imagine: working with me closely to build out your premium packages. It’s time to GO HIGH.

To apply for a spot, go here now. Application deadline = Friday, August 11.

Your application will go right to my inbox. I’m all about high-touch in my business 🙂

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From Burned Out to Filled Up

It’s my final morning in Costa Rica.

I’m sitting outside on my balcony in my comfy plush robe listening to the birds and roosters do their thing (I’m going to miss them!).

The view in the distance is stunning.

I came here to hold space for my mastermind clients to transform and rise higher in their work.

grass

What I didn’t realize when I got here is that I came here to heal and get clarity about the next steps on my journey.

Last year was the most financially successful year in my business. I’m proud of that. We tested a lot of things to see what works and what doesn’t.

More than $40,000 worth of Facebook ads, oodles of Facebook livestreams, 5 free Challenges, 4 live events, VIP Days, webinars, and close to 100 podcast episodes.

A LOT of creation and growth.

A LOT of time invested.

A LOT of people helped.

And in the last quarter of the year: BURNOUT.

Burnout from the chase.

Burnout from shaky boundaries.

Burnout from working through a major parenting challenge with my oldest son Sean while simultaneously leading a very complex launch of Get Gutsy Coach Training School.

As we ended the year, I simply knew that I could NOT continue doing business and life in that same way for 2017.

No effing way.

My body was starting to feel weak.

I was angry and tired.

This weeklong retreat in Costa Rica could not have come at a better time, not just for me, but for my clients.

Oh, the layers that were shed. The tears. The epiphanies. The healing.

I got back to my roots: COACHING THROUGH A SPIRITUAL LENS.

I led sacred circle, journeywork, meditation. Used essential oils, sage, palo santo and fire. Built altars. Called in angels, spirit guides and healers.

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Gave valuable feedback as each client went to the front of the room (usually barefoot) to deliver their talk that will help them attract more juicy clients.

Coached my clients to pivot. And surrender. And attract more of what they want while saying NO to what they’ve outgrown.

My people are all going home with a plan to bring in sacred sales, confidence that it can be easy and fun … and a deep connection to their soul.

As for me, I’m going home healed. Lighter. And focused on who I REALLY am.

As my client Christine Dyan described me, I’m a “business coach and spiritual guide all in one.”

It’s so easy to follow the crowd. Listen to the noise. Forget your true essence and what you LOVE to do and are fucking great at.

When you are growing a business, you feel like there are a million things to do to be successful.

When you strip all the noise away, typically what you need to focus on is this >> understanding your ideal client and selling them what they want AND what is in alignment with your greatest gift.

In one word: SALES.

Yes, there are important strategies and tactics that support selling, but sales is what you need to be looking at.

I don’t want you to get overwhelmed by all of the options out there – list-building, podcasts, telesummits, videos, blogging, retreats, social media, livestreams, live events, masterminds, challenges, ads.

OMG – head spins, right?

Less is more here. It’s the way of the essentialist.

This retreat in Costa Rica started out as a divine download in a Kundalini yoga class last summer. I heard the message loud and clear, “Jenny, it’s time to lead a retreat in Costa Rica.”

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I hope my story is living proof that when you work with Spirit in your business, you will live a life beyond your wildest dreams.

Honestly, there is no other way. This is the way.

Many thanks to the angels + spirit guides who assisted in the transformative journey this week.

Our altar is an ode to the spiritual path that forms the foundation of my work.

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A cycle has ended for me … and fresh beginnings call me forward.

I don’t know exactly where 2017 will take me (that’s the fun of it!), but I do know I walk in faith.

And I am so excited to deeply support lightworker leaders in experiencing sacred success without the stupid burnout that is SO unnecessary and so rampant in this industry.

Stop trying to slay a larger to-do list and instead say NO to anything that steals your joy. Say NO to the noise + the compare + despair trap. Say NO to the race to nowhere.

Leave space for the OMG YES that will take you where your soul yearns to go.

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P.S. Want to coach privately with me?

I am excited to announce that I’ll be supporting a small number of private clients to help you grow your business in 2017. This is the first time in a while that I’ve opened up space to work with me 1:1. It simply feels right.

When we work closely together, I can really get to know you and your work inside out. We can eliminate all that isn’t serving you and ensure you are on a pathway to sacred success.

Honestly I’m excited to receive more of these emails from clients >>

Subject line: I DID IT

Body of email:

You can add me to your success list of clients who run a six figure business.

🙂

========================

Boom.

Boom.

Boom.

If you want to discuss working together, fill out an application here before the spots are filled.

It’s go time.

Let’s map out your plan for 2017 so YOU too can live a life beyond your wildest dreams.

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How to Master Marketing (Psst … Make It Your BFF)

If there’s one thing I’m naturally good at in business, it’s this: spreading the word about how I can help solve the problems of my tribe.

I don’t shy away from this.

I delight in it.

Because I know my offerings change lives.

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And I know that “the world is overflowing with wealth disguised as problems that need to be solved” (thanks to Steve Siebold’s book “How Rich People Think” for that!).

And marketing is my partner in communicating the fact that I’m an expert problem solver.

Marketing allows me to fulfill my Divine Assignment on this planet.

Straight up: MARKETING IS MY BFF (best friend forever, baby!).

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But let’s break it down, shall we?

What is marketing?

And why do so many well-intentioned coaches, creatives and healers NOT seem to “get” marketing?

It’s a huge problem … and one that my business solves.

The American Marketing Association defines marketing as:

the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Can I be real with you?

I consider marketing to be a huge, sparkly megaphone that allows me to spread my message like wildfire.

As a former cheerleader, the megaphone analogy rings true.

And the more I bring cheerleader references in my business, the more fun I have!

The more fun I have, the more my business grows … get it? Like magic I tell ya.

(Psst … have more fun in your business!)

cheerleader Jenny

Marketing is a HUGE topic (more than 1.6 million Google searches come up when I did a search).

One that MUST be mastered.

Do you feel me on that?

If you REALLY want to grow your spiritual online business that changes lives, you can NOT hide behind your “I don’t understand marketing” excuse any longer.

I ask my GLOW Mastermind candidates about their biggest challenges … and marketing is right up there at the top of the list for many.

(We’re in our enrollment period now for GLOW. If you’re serious about growing your business and are prepared to invest time, money and energy, I’d love to help you. Go here to apply before we close the doors.)

Can you relate to any of these challenges?

“My biggest challenge is honing my message, prioritizing, and finding most effective way to get my message out. I am ready to take my message out into the world in a BIGGER and launch an online business.”

 

“My biggest challenge is setting up the business side of things, and marketing to the right audience.”

Don’t let marketing fool you.

Don’t let marketing mystify you.

It’s actually super fun to play with!

Here’s a gorgeous graphic that breaks down your many options when it comes to marketing your online business (thanks to my designer Rayna Hennen of Good Fortune Design Studio for translating my vision so beautifully!).

You can download a pretty PDF copy of this here.

Sacred Marketing Puzzle

I leverage every single one of these marketing pieces in my business.

But you don’t necessarily need to.

Every business is different.

But every business must engage in some form of marketing to your tribe.

And you must make offers.

Some free.

Some paid.

You can’t be afraid to make money! Lots of money (whatever “lots” means to you).

Marketing is the vehicle to consistent abundance and reliable income.

It’s time to master marketing … so you can help more people … make more money … and take your business to the next level.

I ask you now …

Which MARKETING strategies appeal to you the most?

What are you ready to implement in the next 3 months to grow your business?

It’s GLOW time.

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P.S. Ready to master marketing + move your mission forward, with my help?

If you are hungry for the most epic experience for spiritual entrepreneurs led by me + you want to grow your business online, then you’ll want to apply for my mastermind GLOW.

Application deadline = Friday, September 2.

Our rock-solid intention: build a magnetic brand that allows you to reach more, make more + play more.

If you are selected for GLOW, you’ll receive:

  • Coaching + consulting that will move your business to the next level
  • Accountability + gutsy moves being made within the sacred container of GLOW
  • Online retreats to bookend the GLOW experience so you START + END like a champion
  • An exotic, luxe mastermind retreat held in the spiritual center of Costa Rica (be a part of the FIRST-EVER retreat I lead outside of the United States)
  • Laser focus on converting your ideas to cash
  • A crew of fellow superstars who get you, stretch you + support you, unconditionally
  • Gorgeous GLOW Planner to track your daily moves that will make your big vision real (no more getting lost in your to-do list and seeing mediocre results)
  • Special surprises, hookups + recommendations just for you

It’s GLOW time.

Click here to apply now.
GLOW

I Love You

I woke up at 5 a.m. today (thanks, alarm!).

Drank my standard hot water with lemon, followed by green tea.

Took some deep breaths. Got centered. Focused on what I wanted to accomplish and why.

And got to work … on a Sunday … while my family slept.

We leave for another vacation this week (trip #2 this month) and I can’t go until I cross a few items off my to-do list.

Podcast episode.

Promo campaign for the Get Gutsy Challenge (sign up for free here – we start this Thursday).

Updating the autoresponders for the free 7-day challenge that will LIGHT UP the internet (gotta love automation).

Writing this blog post.

Reading candidate applications for GLOW.

Replying to a few emails.

Turning on my out of office email response.

And I’m willing to do all of this because I LOVE YOU.

I do.

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I truly love my people.

I love serving you.

I love helping you.

I love guiding you.

I love teaching you.

I love coaching you.

I love celebrating with you.

I love giving you a healthy dose of tough love when necessary.

I love RISING with you.

I love offering you free stuff.

I love selling you solutions to your problems.

“A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.

He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it.

We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” ~ Mahatma Gandhi

I LOVE MY CUSTOMERS.

Without YOU, I have NO BUSINESS.

Without YOU, I’m unable to LEAD.

So I ask you today … do you LOVE TO SERVE?

Do you love your customers?

You must.

Yes, you’re going to get some pain-in-the-butt customers and annoying critics from time to time (to be expected), but don’t focus on them.

Focus on those who are truly in alignment with you work.

Focus on your ideal clients.

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Notice I said “IDEAL” (not “anyone with a pulse”).

Because if you try to market to and serve “everyone,” you’ll serve no one. You won’t be in business long.

It’s up to you to attract a GORGEOUS AUDIENCE that is absolutely amazing.

Stellar.

Dreamy.

Committed.

Grateful.

Action takers.

High-vibe.

Your vibe attracts your tribe.

It’s up to YOU to attract a tribe who you WANT to get up at 5 a.m. for before you head out for vacation.

If you are only serving people who you want to RUN AWAY from, then we need to look at your business.

If you have designed a business that’s not working for you, then it’s time to get in alignment.

Your spiritual foundation is crucial here.

I recently wrote about my dedication to SERVICE and why we do what we do.

Sharing it with you now … perhaps you want to write a version for your business?

Here it is …

Thank YOU for allowing me to serve YOU.

When you invest in YOURSELF through Coach Training School, GLOW Mastermind (applications available now!), Get Gutsy University, my book, podcast or my high-level 1:1 consulting, you feel supported, connected, gutsy and E-X-P-A-N-S-I-V-E.

We pride ourselves on keeping it real … and keeping it simple.

We make it EASY to do business with us.

We make it FUN.

We utilize the best of the best systems, tools, policies and team so that you can EXPERIENCE the TRANSFORMATION you crave while eliminating unnecessary complexity and drama.

My office space is a custom built, super-charged creation cave filled with flowers, crystals, incense, essential oils, candles, twinkle lights, vision boards, my microphone, Mac computers, meditation pillow, a 7-day slay chart, and my P+L.

Sunshine Studio

This isn’t a side gig. This isn’t my hobby.

This is my life. This is my love.

This is me, fulfilling my leadership potential, empowering you to fulfill yours.

YOU + YOUR CALLING are why I do what I do.

ME + YOU … YOU + ME … US + GOD = UNSTOPPABLE.

Onward + upward.

Let’s RISE.

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P.S. Ready to move your mission forward, with my help?

If you are hungry for the most epic experience for spiritual entrepreneurs led by me + you want to ascend to the highest levels of tribal leadership + online visibility, then you’ll want to apply for my mastermind GLOW.

Our rock-solid intention: build a magnetic brand that allows you to reach more, make more + play more.

If you are selected for GLOW, you’ll receive:

  • Coaching + consulting that will move your business to the next level
  • Accountability + gutsy moves being made within the sacred container of GLOW
  • Online retreats to bookend the GLOW experience so you START + END like a champion
  • An exotic, luxe mastermind retreat held in the spiritual center of Costa Rica (be a part of the FIRST-EVER retreat I lead outside of the United States)
  • Laser focus on converting your ideas to cash
  • A crew of fellow superstars who get you, stretch you + support you, unconditionally
  • Gorgeous GLOW Planner to track your daily moves that will make your big vision real (no more getting lost in your to-do list and seeing mediocre results)
  • Special surprises, hookups + recommendations just for you

It’s GLOW time.

Click here to apply now.
GLOW