This week I’m answering a question from one of my fabulous tribe members, and if you are a savvy business woman, it’s one that you might have as well.
“How do you choose your target audience or niche?”
This actually comes from my former yoga teacher. I was her student in New York City and now she’s living and teaching in California.
Dina writes: “I hope this finds you radiant and happy…which it seems that you are by your posts, which I love. Could I get your input on a coaching profession question? How did you go about choosing your niche and how long did it take you to form that? This is a question that I’m struggling with because I keep hearing that in order to be very successful your target market needs to be specific but I’m also reluctant to pigeon hole myself as I love all coaching and spiritual growth.”
Whether you are a coach like Dina and I are, or not, this is about you thriving as a business owner.
I have found on my own path that having a niche makes a lot of sense, and I share my reasons why in this week’s video tip.
Chime in: What’s your experience with choosing a niche and how has it helped you focus your business efforts? Share in the comments section below.