You’re going to create your IFO (or make your current one stronger) this week. Cool, right?
To do this, answer these 2 questions:
- What is the end goal/desire of your prospects?
- What do they want right NOW?
Already have an IFO? Make sure it fulfills the answers to these 2 questions. If it doesn’t, decide what tweaks would be needed to ensure it works. Go back to your prospects to fine-tune (or completely change) your IFO. If you have to change your current IFO, don’t fret. You often can use this “old” IFO in a new capacity. You simply want the BEST IFO possible on your homepage to increase your list size.
ACTION STEP: If changes are necessary, schedule a date in your calendar to make these changes.
No IFO and want one? Decide what is the most IRRESISTIBLE offer you can make to your prospects so that they part with their coveted email address and give you permission to stay in touch with them.
ACTION STEP: Schedule time in your calendar to create your IFO.
EXAMPLE
We use a FREE CD in my business. You can request yours at the top or bottom of this page and see how our process works.
Your IFO will grow your list substantially. You’ve gotta have one if you want to own a company that makes money and allows you to have a lifestyle that fuels you on a deep, deep level. The gold is in your LIST.
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