In a recent survey with entrepreneurs, I uncovered some major FEARS. Can you relate to any of this?
- Failure
- Loss of money
- Not being able to get clients
- That people won’t want to buy what I have to offer
- If it’s not “perfect,” I can’t launch it
- Spending money I don’t have
- Not knowing how to get known to the clients who need me
- Being visible
- Not enough time to get it all done
- Fear of success and leaving the pack behind
- (The list goes on!)
If you said HELL YES, you’re not alone.
These issues DERAIL so many biz chicks … it really breaks my heart. I should know – this stuff derailed me for SO many years in biz … and still does at times. These fears are deeply rooted in our old stories, our childhood, our past lives (if you believe in that!), our tissues.
As my yoga teacher Mark says, you’ve got to “release the issues in your tissues.”
These ISSUES are at the root of why you:
- Play it safe in your business by being too “vanilla” in your messaging and marketing
- Hide behind your computer instead of getting out in real life and meeting prospects, clients and referral partners
- Undercharge for your services and products and overservice your clients and customers because you have no boundaries
- Have been tinkering around on your website for a year now and still have nothing to show for it
- Are afraid to ask for the sale when talking to an amazing prospect
- Make excuses (no money, no time, scared to travel) for why you can’t be attend an event that will change your business forever
- Have inconsistent cash flow
- Aren’t publishing regular pieces of high-value content and instead consume everyone else’s content and worry that you’ll never be “good enough”
- Are afraid to step into a leadership role as head of the tribe you are here to serve
Unless you RELEASE these issues and truly say YES to growing your business by BUILDING YOUR TRIBE, you will stay exactly where you are now (or worse, you’ll quit because it will get too freakin’ hard).
Your Tribe is your crew of ideal customers that you TOTALLY dig working with and serving.
There is a distinct subset of the population that is HUNGRY for the transformation you provide. Your tribe is SO attracted to you … and once you find them and they find you, well let’s just say that’s when you reach NIRVANA, baby.
As leader of the tribe, it’s your job to be pulled into their needs and giving them what they want on a regular basis. When you do, the rewards – financial, emotional, spiritual, physical, relationship and more – will BLOW you away.
I should know. I’ve built my 6-figure business (after a few years of not knowing what the hell I was doing!) by leading my tribe with courage and grace.
Here’s How I Did It
I launched my business in 2008, but it looked very different than it does now. Although I had been in biz my entire career, I had no clue how to run a business by myself. I wore every hat you can think of.
The one thing I was clear on was that I was here to serve women. Gutsy women. Mission-driven women. Gals who desired to walk an unconventional road sharing their gifts and talents with the world. But the clarity about my tribe came from me taking imperfect action and course correcting as I go.
If there was one thing I was good at it was just GOING FOR IT and TRYING things to see what worked.
I refused to let anything stop me although there were MANY moments I wanted to give up because the money just wasn’t happening at the level I wanted it to.
And although I was attracting clients, they weren’t always the perfect fit … and I wasn’t brave enough to know when to decline an engagement because I was still muddy as to exactly WHO was in my tribe and who wasn’t.
I didn’t launch my website and newsletter until my biz was 1.5 years old and it took a few years for my list to get past the 1,000 person mark.
And although I’m now at the 6,000-person mark for our database and the 6,000-person mark for my social media presence, if I knew then what I know now … holy shit, I’d be much further along!
I wasted a lot of time on projects that simply didn’t matter. I chased distractions disguised as opportunities. I was afraid to ask for what I wanted. And I held myself back from being fully ME in my business for fear of being too “out there.”
Seeing other successful entrepreneurs doing their thing very successfully online, I often sat back like a “good girl” waiting for it to be my turn instead of standing up and claiming my space in the spotlight.
It wasn’t until I hit rock bottom in 2011 with a measly $1,500 in profits to show for my efforts that year when I said “ENOUGH IS ENOUGH.”
Right then and there, I decided to FLY MY FREAK FLAG high and proud. I had something to say and people to serve and by God, I was going to do it now or never.
I was going to claim my EXPERT STATUS.
The next year – in 2012 – I led my business to $110,000 in revenue, quadrupling the revenues from the previous year.
The business has grown ever since.
I’ve launched program after program, hosted training after training, been a guest speaker on dozens and dozens of telesummits and events, written a book that’s soon to be published, and created a slew of content that keeps my tribe engaged, served and growing.
People have called me a “Content Creation Machine.” I enjoy consistent cash flow. I have a kickass team (all virtual to suit my introvert style!).
Most importantly, I’m a mom to 3 young kids (5, 3 and 4 months) and a wife to my fantastic husband Steven. And I create my biz schedule to fit into my active lifestyle with my family. I work about 20 hours a week on projects and with people that make me come ALIVE in my soul.
How do I do it?
My building and leading my tribe of gutsy biz chicks just like YOU.
When I looked at the results of my recent survey I told you about earlier, a message hit me loud and clear:
YOU NEED TO LEARN HOW TO BUILD YOUR TRIBE.
This is the missing link for you.
Once you get this, everything will shift. EVERYTHING.
So I’m so PUMPED to introduce an ALL NEW program that will help you REACH MORE, MAKE MORE and PLAY MORE.
It’s time to step into your rightful role as a GIRLBOSS.
It’s time to earn the consistent income you deserve.
It’s time to help more people.
It’s time to attract better clients.
It’s time to have more fun.
It’s time.