In a forum for entrepreneurs, someone recently asked for advice on becoming a life coach. Armed with her bachelor’s degree in Psychology, she asked for insights on her next move and if coach certification was a wise step.
More than 30 comments came in … it was a very heated exchange.
You could see what “side” of the issue people were on very quickly.
What I found particularly interesting were opinions like:
I would skip the certification program. Most coaching certifications are meaningless.
Avoid coaching certification programs – focus on programs that teach you how to have a functioning coaching business.
You honestly don’t need the certifications. Get yourself a good book for $20 off Amazon on coaching, and asking questions, and you should be good.
It’s true, many classic coach certification programs are amazing at creating stellar coaches, but don’t adequately prepare their students for life after school is over (the marketing plan to build your tribe and attract clients doesn’t magically fall from the sky).
And there is no RULE that says you have to formally train to call yourself “coach.”
Why would you want to go through the trouble and the inconvenience when you don’t have to?
Why put yourself through all that personal growth that training to become a coach demands when you could skip it and simply put your energy into building your website, sales funnel and having discovery calls straight out of the gate in the race for 6 figures?
And why on earth would you incur the investment of thousands of dollars when you could just buy a $20 book on coaching and be good to go?
I mean, who has time for that?
The world according to Facebook tells you that being a coach is simple:
Get some pretty photographs taken, preferably of you looking quite luxurious and fabulous perhaps with your laptop, smiling.
Share how much money you’ve made in the 6 weeks or 6 months or year … and how you’ve retired your husband as a result. (Once you hit 6 figures, you’re golden!)
Whip up a Facebook ad that leads to a free opt-in gift that reveals your secrets.
Schedule a boatload of free discovery calls and sign some clients who want to create the exact business or life that you have.
Become instant BFFs with your new clients who go on to email, text and call you 24/7 about the highs and lows of their journey.
That’s the heart of coaching, right?
Simply telling someone what to do. Having ALL the answers. Being available for your clients around the clock. Being a BFF for hire. Freaking out if your client got what she needed and is ready to move on after her contract ends (she can’t go!).
Seems easy enough (well, not the freaking out part).
Well, that is ONE way of looking at this booming industry, and if that way works for you then GO FOR IT.
But, know this: it’s not the only way.
Are you seeking a path that feels better in your soul?
A path that is filled with the elements that matter to you AND will make an impact with your clients for the LONG HAUL?
CONFIDENT COACH + AUTHENTIC MARKETER + SMART ENTREPRENEUR = MAGIC
I’ve been a coach and entrepreneur since 2008.
Not only have I had the pleasure of coaching spectacular clients to fulfill their greatest potential, but over the last several years I started attracting clients who wanted to build businesses as coaches, but lacked the foundation, skills and tools to COACH with INTEGRITY, AUTHENTICITY and CONFIDENCE.
I coached them privately on how to coach and what to do with clients and all that good stuff, and we made progress, but it got me thinking that there has to be a better way.
With all the noise on social media about making 6- and 7-figures online with your gifts and talents, many well-intentioned women are jumping on the coaching bandwagon as a fast and easy path to cash, clients and freedom (who can blame them?!).
BUT, here’s the problem with that approach …
Without solid training on how to BE A COACH from a certified coach who is making a living as a COACH, it’s a bit like opening a beautiful boutique in a perfect, high-traffic location with a major issue:
YOU DON’T HAVE ANYTHING TO SELL.
And if you’re trying to follow the crowd and fake your way through coaching, it’s only a matter of time before your lack of training catches up with you as you become unable to coach from a place of wisdom, practice and integrity.
Coaching without a framework can quickly erode into CARETAKING, CHASING, CO-DEPENDENCY and BURNOUT.
And training to become a coach WITHOUT spending time learning about building a sustainable online business as a coach is simply setting yourself up for disappointment and broken dreams.
That’s why it’s time for something FRESH in the COACH TRAINING INDUSTRY.
A call to arms for NEW and ASPIRING COACHES who desire to coach from a foundation of STRENGTH, SKILL and STRATEGY.
Welcome to Get Gutsy Coach Training School.
Application deadline = Wednesday, September 30.
You don’t have to choose between solid skills and solid business.
You don’t have to choose between integrity and growth.
We’ve got you covered.
http://CoachTrainingSchool.com
