If there’s one thing I’m naturally good at in business, it’s this: spreading the word about how I can help solve the problems of my tribe.

I don’t shy away from this.

I delight in it.

Because I know my offerings change lives.

And I know that “the world is overflowing with wealth disguised as problems that need to be solved” (thanks to Steve Siebold’s book “How Rich People Think” for that!).

And marketing is my partner in communicating the fact that I’m an expert problem solver.

Marketing allows me to fulfill my Divine Assignment on this planet.

Straight up: MARKETING IS MY BFF (best friend forever, baby!).

But let’s break it down, shall we?

What is marketing?

And why do so many well-intentioned coaches, creatives and healers NOT seem to “get” marketing?

It’s a huge problem … and one that my business solves.

The American Marketing Association defines marketing as:

“the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Can I be real with you?

I consider marketing to be a huge, sparkly megaphone that allows me to spread my message like wildfire.

As a former cheerleader, the megaphone analogy rings true.

And the more I bring cheerleader references in my business, the more fun I have!

The more fun I have, the more my business grows … get it? Like magic I tell ya.

(Psst … have more fun in your business!)

Marketing is a HUGE topic (more than 1.6 million Google searches come up when I did a search).

One that MUST be mastered.

Do you feel me on that?

If you REALLY want to grow your spiritual online business that changes lives, you can NOT hide behind your “I don’t understand marketing” excuse any longer.

I ask my GLOW Mastermind candidates about their biggest challenges … and marketing is right up there at the top of the list for many.

(We’re in our enrollment period now for GLOW. If you’re serious about growing your business and are prepared to invest time, money and energy, I’d love to help you. Go here to apply before we close the doors.)

Can you relate to any of these challenges?

“My biggest challenge is honing my message, prioritizing, and finding most effective way to get my message out. I am ready to take my message out into the world in a BIGGER and launch an online business.”

 

“My biggest challenge is setting up the business side of things, and marketing to the right audience.”

Don’t let marketing fool you.

Don’t let marketing mystify you.

It’s actually super fun to play with!

Here’s a gorgeous graphic that breaks down your many options when it comes to marketing your online business (thanks to my designer Rayna Hennen of Good Fortune Design Studio for translating my vision so beautifully!).

You can download a pretty PDF copy of this here.