The Power of the Pause

As I write this, I’m overlooking the Atlantic Ocean. It’s freaking HUGE. I’m in love.

Steven and I stayed the night in a hotel on Ft Lauderdale Beach while the kids stayed with his parents.

One word for you … MAGIC.

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24 hours together.

To make it even sweeter, this getaway was during the tail end of my 2-week social media sabbatical + time off from work.

Holy wow.

I am a new woman.

I have a newfound appreciation for Steven because I’ve taken the time to get to know him again.

What his dreams are. What he’s afraid of. What we want to do together in this brand new year. How we can better support and love each other.

Life with young kids will have an impact on your relationship. Fact.

It’s easy to forget what it was like with just the 2 of us.

But now I remember again.

I’m grateful for my man and the close to 15 years we’ve spent loving each other.

I’m grateful for this PAUSE I’ve just taken in my work (honestly pausing is when the work truly begins).

I’m grateful I wasn’t afraid of becoming irrelevant for stepping away from social media for a bit.

I went INSIDE. Got cozy with my family. I know where I’m headed next. I’m in faith.

Whatever I missed I was meant to miss. And what I gained was gold. I will share much of this with you.

In the coming weeks I will reveal the next level of what I’m here to teach. It may surprise you … or not 😘

The power of the pause brought so much clarity and space in my head.

I am in flow.

I am home.

Sooooo excited about what we’ll create in 2018 + beyond.

Absolute love,
Jenny ❤️

The Making of a Coach [Part 3] – Leaving NYC + Blowing up a Broken Business Model

The Making of a Coach [Part 3]

** This is a continuation of a multi-part series on how I’ve built my coaching business. If you missed part 2, check it out here. If you missed part 1, check it out here. **

Our couples retreat at Kripalu for our 5 year wedding anniversary in 2010 gave us the idea to leave New York City.

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Within days of the retreat ending, we had made our decision to move.

Three months later we bid farewell to our castle in the sky on the Hudson River.

Great Barrington, Massachusetts became our new home in the cultured country in the Berkshires.

We knew about 5 people total in our new community, but it felt totally right and adventurous.

People often ask me how Steven and I BOTH left NYC for the country. (Many couples who make a move tend to have one person who still commutes into the city.)

How did we make the work thing work?

You know how? We were both self-employed.

For him, he was and still is a sports television producer. He didn’t need to be in NYC for his financial livelihood. He simply needed to be willing to travel to football and basketball games in the Northeast.

For me, I was growing my business as a COACH to women.

My business was still in its infancy in 2010, having completed my coach training certification program in late 2008.

I was in the midst of a year-long mastermind, training and coaching program led by entrepreneur superstar Ali Brown. And my mind was EXPLODING with possibilities of how to grow my mission and do it on my terms.

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And I had clients … plenty of them. Almost more than I wanted with my 1-year-old son and another baby on the way.

I had no desire to work with clients every waking hour of the day or have a telephone attached to my ear.

Sure, I loved working from home in my PJs if I wanted to, but I craved freedom and space in my schedule, and I was realizing that the business model I was taught in my coach training program simply wouldn’t work for me.

I had to shake things up to save my business so I could touch the lives I’m here to touch.

First up was offering up VIP Days to women who wanted to spend the day with me strategizing about their career, business and life goals.

I hosted these at my home and LOVED the terrain we’d cover in these deep-dive sessions. We made so much progress in one day – it made me see the power of focused connection with clients who were heavily invested in their growth.

I also got the idea when I moved from NYC to the Berkshires to host a women’s retreat in the country for my clients and tribe. A getaway of sorts.

In a flash of insight, I called it:

The Retreat for Goddesses.

I birthed the website within weeks of birthing my second son Luke.

A few months later, I hosted that retreat with 16 women from around the country while I pumped my boobs on breaks (nursing mama’s gotta do what she’s gotta do!).

It was one of the most magical and mystical experiences of my career.

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From there, I launched a 9-month coaching program and started the journey of building various income streams with consistent cash flow into my business.

I found my clients had much stronger results when they had training curriculum and cohorts along on the journey, in addition to my coaching.

This was a huge light-bulb moment for me and one that I’ll forever be grateful to my private coach at the time Angelique Rewers for DRILLING in my head.

I was on the way to massive growth, but was crushed at the end of 2011 when I realized that my revenues were the lowest they had ever been in the history of me being out on my own – $30,000 – and my profits were almost non-existent.

I vowed to turn things around in 2012 and take the business past the 6-figure mark.

So, I hustled like a wild woman and went on a creation spree!

I hosted a series of live workshops called “Goddesses, Guts and Glory” (often I’d host these at yoga studios) and launched my 8-week group coaching program called the Live Your Dream Challenge.

Vision boarding is a huge tool in my life and I love teaching gals how to use this tool. After having led SO many vision boarding workshops in person, I decided to create a video workshop that we could sell online!

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I hosted more VIP Days for clients and continued serving my clients in my mastermind program called the Gutsy Goddess Society.

Free teleclasses were my thing! I used them to spread the word about my offerings, grow my list and enroll prospects into my courses and events!

Experimentation was the name of the game!

I sponsored a webinar with Ladies Who Launch.

I campaigned to win a global entrepreneur contest and won 2nd place (and a new Apple computer!).

I traveled to business meetings and joined a high-level mastermind led by Fabienne Fredrickson.

I grew my team by hiring an Online Business Manager to work alongside my Virtual Assistant. I invested in Infusionsoft as my CRM platform (and spent the next few months freaking out about that decision, but am so glad I took the plunge!).

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And I did it all while working about 20 – 25 hours a week and spending lots of sweet time with Steven and 2 sons Sean and Luke.

My yoga practice continued serving me in huge ways during this growth period.

And of course I hosted the 2nd annual Retreat for Goddesses, this time doubling our numbers with 30+ women attending. The retreat was held at a Tibetan Buddhism-based retreat center called Menla Mountain that was so, so sacred.

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We went deep. Tears were shed. Leaps were made. Connections solidified.

In addition to my talks on my areas of expertise, the gals heard from a tarot card reader and intuitive; as well as a shaman and yoga teacher.

I even had a firewalking guide come and lead some of the women through a firewalking ceremony. I’ll never forget this!

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I always want to bring my unique brand of medicine and my “voice” into all I do. That has been a key to my growth and to withstanding the test of time online when a lot of coaches come and go.

Knowing HOW to coach has also been crucial in growing a business that lasts.

I would NEVER have been able to create all of these different offerings – workshops, retreats, private coaching packages, masterminds, VIP Days, teleclasses – if I didn’t have the necessary SKILLS and TOOLS of a master coach.

Coaching is an art and a science – one that can be learned, but not faked.

And I did what I set out to do: 2012 was the year my business broke 6 figures in revenue. I was thrilled!

But with each new year brings a fresh slate and a chance to start over.

Could I repeat my success as a coach, mom, wife and business owner in 2013 without burning out like I had so often done in the past?

And that is where we will pick up with the next post in our series on “The Making of a Coach” …

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If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

… then you’ll want to check out Get Gutsy Coach Training School (enrolling for our amazing January 2017 class now!).

I also invite you to come to my upcoming free webinar where you will see what’s possible when you say YES to packaging your magic + fully stepping into coaching.

Click here to grab your spot now.

I’m looking for a gutsy crew of leaders who are ready to transform into CONFIDENT COACHES who are changing the world with their GIFTS.

Is that you?

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The Making of a Coach [PART 2]: Investing in Coach Training + Discovering Online Marketing

The Making of a Coach [Part 2](1)

** This is a continuation of a multi-part series on how I’ve built my coaching business. If you missed part 1, check it out here. **

Welcome to Part 2 of my series: The Making of a Coach.

I like to think of my life as BC (Before Coaching) and AC (After Coaching).

My entire life changed when I discovered the field of coaching and said YES to an extensive coach training program.

This was March 2008.

In November 2007, I quit my $175,000 a year job as a conference producer in New York City while in the midst of a 200-hour yoga teacher training program.

My former cubicle!

My former cubicle!

At that point, I didn’t know much about the field of coaching. It hadn’t yet exploded onto the internet or in our collective conscious like it has now.

But as fate would have it, I met a woman in a workshop led by Jonathan Fields who was a yoga teacher and creativity coach.

At that point, I was really trying to figure out what the heck I was doing with my career since I had quit my corporate job and was trying to figure out the next step in my work.

I considered becoming a teacher with Teach for America, training to become a nutritionist with IIN, taking a corporate fundraising position with St. Jude Children’s Hospital, becoming a marketing executive for a branding firm, going for my 500-hour yoga teaching certificate, and selling yoga apparel at lululemon in my neighborhood.

Pretty diverse options, right?

That’s my Gemini mind at play!

Having babies was in my future so this was a consideration for my new career path.

What would allow me to make a great impact in the world with my gifts, earn a fantastic income AND have a flexible, freedom-based schedule with me calling the shots?

When I heard the word “coach,” my curiosity was piqued. My body took notice and something inside me shifted as I contemplated this path.

Just what was this “coach” thing?

I madly researched coaching schools and found one that spoke to me to the tune of $9,000 and 10 months of hard-core training.

Throughout the course, I evolved into what I had always been deep down inside: a COACH, a GUIDE, a TEACHER.

I learned to listen holographically, ask open-ended questions, reframe situations, work with different levels of energy … the list goes on.

Most importantly, I found myself again after spending much of my 10-year career feeling like I had taken a wrong turn.

I LOVED coaching.

Loved what it did for both coach and client.

Having known so much about psychotherapy after working with my fantastic therapist for several years, I appreciated how coaching shifted energy quickly in high-functioning clients who were committed to their growth.

Everywhere I went, I would tell friends and strangers what I was up to and that’s exactly how I got my clients.

I didn’t have a website or email list or newsletter until July of 2009 – 17 months into my coaching career.

So getting clients at the beginning of my coaching business involved me spreading the word about what I was doing to anyone who would listen and handing out my trusty business cards.

I did a lot of 30-minute “complimentary” coaching sessions by phone and was able to convert a good number of prospects into paying clients.

I’ll never forget when I got my first paying client! I was still in coach training and I was simply over the moon that this gal – a friend of a friend – was interested in hiring me as her career coach. Know where I met her? At my friend’s birthday party! Easy.

I took it as a sign from the Universe that I was exactly where I was supposed to be.

When I first started, I would coach my clients 4 times a month at around $300 a month. This was the holy grail of coaching. If you could sign a client who wanted the 4-time-a-month package, you were doing a happy dance!

To accommodate different commitment levels and budgets, I also would offer 2 sessions a month at around $200 a month. I’d assign homework between sessions and would be available for email coaching.

Honestly, it felt like free money because I loved the work so much.

After signing a number of clients into multi-month coaching packages, I realized we had a problem.

And that problem was this: the model that I had been taught in coach training was not going to work long term. It was truly a broken model for a gal like me.

Sure, I was having fun coaching my clients. I was making a difference in their lives and I was earning some money.

But I got pregnant with my first baby in May 2008 (yay!) and I knew I wouldn’t be able to coach 5 days a week for hours at a time once my baby was born. I also knew that even IF I wanted to keep this schedule, the money simply wouldn’t add up to what I desired for my family or lifestyle.

Up to this point, I wasn’t even coaching full-time. I was pulling in MORE money as a freelance consultant as a conference producer (this is the job I used to do when I worked in corporate) and this took up about 75% of my work week.

But I LOVED coaching and I didn’t love being a conference producer anymore. I was doing it simply to help pay the bills as I built my coaching business.

So I started thinking about what I could do to LEVERAGE my time more effectively, step away from my freelance consulting work, and generate more income as a coach.

The year is now 2009 and my first baby Sean had just entered the world in early January.

I joined a new mom’s support group to help me navigate the world of motherhood, which was a God-send.

I eventually got the idea to launch my own new mom support group on the Upper West Side with a company called babybites (now called mommybites) as there was a major need for it.

This support group concept took off! We ended up launching groups for working moms (I know – all moms work!) and entrepreneur moms, too! And I trained other women passionate about supporting moms to lead their own groups too. It was truly amazing. I like holding space for women to grow.

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It was during these groups that I saw the magic of women coming together to support each other. I saw the magic of soul sisterhood. This is truly where my love of group coaching was born!

At this time in mid-2009, internet marketing was getting some of my attention.

I had launched my website (I paid a designer $1,000 to build this for me) and published my first monthly newsletter and started growing my list on Constant Contact.

My first website circa 2009!

My first website circa 2009!

I was on Facebook and involved in some online networking groups.

It was in one of these online networking groups that I met a gal who had a shared interest in supporting moms online.

She knew A LOT more than I did about online marketing, CRM software, teleconference lines, sales pages, preview calls and more … but I was so eager to learn.

We put our heads together and eventually launched my first-ever group coaching program called the Inner Mama Mastery Program. It was a 3-month program that we were in love with.

Inner Mama

We thought we’d get like 300 women to sign up during our launch. What did we know? I think we got about 10 and then we offered a few bring-a-friend for free spots, which brought our total enrollment to about 16 women.

I was CRUSHED as I realized this world was a lot more complex than I thought, but also so PUMPED to be working with women from AROUND THE WORLD through the power of technology.

There was something totally magical about this and I was hooked on the world of online marketing, but realized I needed to know A LOT more if I ever wanted to be successful as a coach doing business with women around the globe.

What did I do next?

Released my conference production consulting (I was free!) and signed up for my first-ever entrepreneur conference called SHINE hosted by a big-time business owner named Ali Brown who I had just heard of a few months prior.

I sold my wedding dress to afford the ticket. (I tell that story in my book “Get Gutsy.”)

I left my baby for the first time and had to pump the entire time I was away since I was nursing.

That conference changed my life and saved my business.

I would not still be coaching if I hadn’t invested in myself and learned everything I needed to know about establishing my brand platform online.

And that is where we will pick up with the next post in our series on “The Making of a Coach” …

********************

If you feel you’re being called to the COACHING industry as your career or a supplement to what you’re doing now, but aren’t sure how to actually BE a COACH …

(You’ve got questions like:

How do you hold the space during your client sessions?

How do you onboard clients?

What do you charge?

How do you work with clients?

What technology do you need?

What policies and procedures will keep you in business?

How do you actually get clients?)

… then you’ll want to check out Get Gutsy Coach Training School (enrolling for our amazing January 2017 class now!).

I also invite you to come to my upcoming free webinar where you will see what’s possible when you say YES to fully stepping into coaching.

Click here to grab your spot now.

I’m looking for a gutsy crew of leaders who are ready to transform into CONFIDENT COACHES who are changing the world with their GIFTS.

Is that you?

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Leader or Lurker?

How are ya?

So I want to take a quick moment to talk to you about FAITH.

Faith is something I’ve had to develop BIG-TIME as I do my big work in the world. It is NOT easy to step out and shine your light. You’ll be faced with criticism, confusion, and things not working the way you think they will.

The path of being a LEADER (instead of a LURKER always watching, but not taking any action) is profound and filled with highs and lows.

Know this: you’re going to need to step into LEADERSHIP and strengthen your faith muscles if you want to help more people, earn more money, and fulfill your mission on this planet.

One of the most profound lessons on FAITH for me was creating my first-ever live event in my biz back in 2010.

I created the event after it came to me in a dream when I made a MAJOR move out of New York City to the magical mountains of Western Massachusetts while pregnant with my second son Luke.

In my bones, I just knew that women needed to experience a RETREAT of their own, away from the noise, distractions and obligations of everyday business and life.

So I made it happen. I’ll never forget pulling all the pieces together while I was getting settled in my new community with my family in between visits to my midwife. And I’ll definitely never forget writing marketing copy with one hand while holding Luke with another while he nursed.

And no doubt, I won’t ever forget spending the night away from Luke for the first time to lead the Retreat for Goddesses (what my first live event was called) back in 2011 when he was 4 months old.

It’s what I was called to do and I listened to that Inner Voice that said, GO FOR IT, Jenny.

Since then, my live events have changed hundreds of women’s lives.

And it’s no surprise.

Because magic happens at events.

When you commit to getting out from behind your computer, out of your house, and OUT in this big, wide world, the Universe takes note and starts rearranging things for your highest good.

It’s absolutely phenomenal.

I’m being called to step up in an even BIGGER way … and serve gutsy leaders from around the WORLD for their transformation as they turn their GIFTS into GOLD.

That’s why I birthed ALCHEMY Live last year while I was pregnant with my 3rd child Kate (you see a theme here? I birth events when I’m making babies – lol!).

I’m PSYCHED to bring it back again for another spin.

Have you checked it out yet?

http://TheAlchemyEvent.com

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25% of our seats are GONE. I would LOVE for you to claim yours.

CLICK HERE to reserve your spot.

Awesome gals you are going to LOVE from AROUND THE WORLD will be meeting in Massachusetts this October amidst changing leaves and crisp fall mountain air …

Already, we’ve got representation from:

Massachusetts

Ohio

British Columbia, Canada

Ontario, Canada

Alabama

New York

Alberta, Canada

Pennsylvania

Connecticut

New Hampshire

Can we add your STATE / COUNTRY to the LIST?

Here’s the deal. Life is all about choices, and there is a choice now I’d like you to make.

The choice has less to do with where you are NOW, and everything to do with what you DESIRE: how much of an impact you want to make, how much fun you want to have, your motivation to take action AND not try to figure this out by yourself.

Come hang out with me and fellow gutsy, do-whatever-it-takes leaders for 3 days of magic to rise to YOUR next level.

Say YES to your GIFT and the TRIBE you are HERE to help.

Reminder: fast-action tickets are only available until THIS Tuesday, June 30.

CLICK HERE to reserve your spot.

NO MATTER WHAT: Be a leader, not a lurker.

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P.S. If you have questions not answered on our website, just reply to this email and we’ll get back to you pronto.

P.P.S. We added a few NEW HOT BONUSES you’re going to want to check out. Most are time-sensitive. Don’t snooze and lose!

http://TheAlchemyEvent.com