I’ve been consulting privately with a few clients around how to take their online businesses to the next level.
It was very clear to me what each one of these entrepreneurs at the earlier stages of online business needed to do: SIMPLIFY their business offerings, CLEAN up their website, SOLIDIFY their sales strategy, and get the back-end tech elements dialed in so their structure is solid.
I love when trends emerge!
The next trend that emerged was that each one of these clients confided in me that they were STUMPED when it came to the tech pieces.
Who can blame these gals? The tech elements are NOT their gift.
Their questions focused on the tech questions I’ve heard from so many of the gals in the Get Gutsy Galaxy (join our crew here):
How do I set up an opt-in page?
Can I have this opt-in page look like any old page on my website?
How many free offers should I have to grow my list?
How do I set up an autoresponder?
What am I saying in these autoresponders?
And how many do I need?
How do I link up all the pieces on the backend so that when someone opts in to my list, they go into the right list?
Do you have these questions too?
While the tech may NOT be your area of expertise, it IS your job to figure out the answers if you want to be successful as a spiritual entrepreneur doing business online.
We are going to dive into these elements (and SO much more) in the Cash In On Your Calling® course that starts next week. I’m so pumped.
Because I LOVE giving you tons of value, I’m going to hook you up with MY answers to the above questions right now, in this post.
Enjoy!
How do I set up an opt-in page?
There are many ways to do this and many services and templates you can use.
I’m going to recommend Leadpages. I recommended to my client because we use and love it in my business. Simple, intuitive and great for tracking conversions on your offers. Plus you don’t necessarily need a Virtual Assistant to create this for you. Score for newer entrepreneurs!
Can I have this opt-in page look like any old page on my website?
No, that’s why I love Leadpages because they have MASTERED the idea that your opt-in page needs to be clean and simple and ONLY drive prospects into taking ONE desired action. You don’t want prospects getting distracted and NOT taking action because they got lost on your busy page.
Here are a few of my opt-in pages with the highest conversion rates. See how simple they look? All built on a Leadpages template, baby!
How many free offers should I have to grow my list?
It depends of course, but I recommend a few to test out to see what gets the most traction for you.
Test out freebies like:
Webinar
Cheat sheet
Check list
Report
Meditations
PDF guide
Ebook
Challenge
Strategy Call / Discovery Call
Facebook group
You always need to be creating and testing. Experimenting, launching, fine-tuning and growing.
How do I set up an autoresponder?
An autoresponder is an email that automatically gets sent to a prospect or client who takes an action. For example, when someone registers for your webinar, they AUTOMATICALLY get an email sent to them from your email management system (examples: Aweber, ConvertKit, GetResponse, Infusionsoft) confirming their spot on the webinar.
YOU are not sending this email individually to each person who registers. That would be crazy yet too many newbie online entrepreneurs still don’t know this!
Each email management system has a different step-by-step system for setting up an autoresponder. Check your tutorials for guidance or hire a virtual assistant to help you.
What am I saying in these autoresponders?
You are speaking to them AS IF you were writing the email in real time … so be real, authentic and YOU.
Congratulate them.
Thank them.
Tell them how to get the “thing” they ordered.
Be clear about what happens next.
Be crystal clear.
Often, there is a SERIES of autoresponders that gets mailed over a period of days. This is often the most effective use of autoresponders.
There are experts you can hire who FOCUS on writing and crafting autoresponder campaigns. This is serious stuff.
I’ve never hired this piece out in my business. Not saying I never will, but for now I craft my copy and messages myself.
And how many do I need?
Totally depends based on the “product” they are supporting, but probably more than you think you need! You are nurturing your prospects or proving to your customers that they made the right choice to buy from your company!
If you want to better understand what works here, subscribe to someone’s freebie and/or purchase a course and WATCH the sequence. Save these emails in a special folder in your inbox or in Evernote.
I’ll be sharing some autoresponder sequences and copy with students in Cash In On Your Calling.
“When you know better, you do better,” as my girl Oprah likes to say!
How do I link up all the pieces on the backend so that when someone opts in to my list, they go into the right list?
This is something my Operations Manager handles in my business. Honestly, I would SUCK at doing that myself. I’ve actually never done this in my business.
There are “techie VAs” you can hire to help you with this … or you can learn how to do it yourself by following the tutorials from your email provider.
And because technology can easily give you HEADACHES, I’ve asked MY Operations Manager Darcee Sellers to serve as a Guest Teacher in Cash In On Your Calling. She’s hanging out in the forum throughout our 9-week journey to help technology challenged students get stronger, smarter and gutsier in not letting tech STOP YOU from helping more people. It takes a village to raise a business … for sure!
There you have it.
Let me tell you, if I can figure out this tech stuff, so can you.
You know how I figured out what moves to make in my business?
I hired mentors.
I signed up for courses and trainings.
It’s really that simple.
You MUST be willing to ACCEPT help when it’s offered.
I know it can feel scary when given an opportunity to invest in your business, but it’s the only way forward.
Are you a spiritual entrepreneur ready to be shown the steps necessary to grow your business ONLINE?
Tired of being confused by technology?
Bummed that your courses, workshops and programs aren’t getting the signups they could?
Ready to come out of the closet as an entrepreneur on a mission?
Cash in on Your Calling® is for you.
Registration closes Wednesday, March 30 at 11:59 p.m. EST.
Grab your spot here >> CashInOnYourCalling.com
Your time is now.
Don’t let tech stand in the way of helping those you’re here to help.
You don’t have time for that, girl!
Let’s RISE.
